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How do I boost sales with Magento extensions?

Magento, an open source platform has become quite trustworthy over the past few years. Its craze can be readily seen among the business entrepreneurs who regard Magento as nothing short of one of the trendiest and powerful e-commerce platforms ever present. As any Magento development company would tell you, this feature-rich platform provides its users tons of plugins, themes and extensions to boost the functionality of any e-commerce store and help gain a competitive edge in the market.
Do you also wish to boost your e-commerce sales as well as improve your website’s overall performance? Don’t worry, we have got you covered. Below goes the list of 8 such extensions along with their benefits that cover everything from conversion rate optimization to order fulfilment to management in order to help you smoothen out your sales journey.
1) Magento Power Pack
As the name suggests, Magento power pack is an efficient and cost-effective, action-packed collection of 5 most demanded plugins such as-
a) Easy AJAX Cart(adds products directly to cart with one click)
b) FB Discount (display “F like” button, enable/disable or change FB discount)
c) Out-of-stock Notification (Email notification for stock availability)
d) Facebook Social (login through FB account, posting on user’s FB wall)
e) One-Step Checkout (apply promotion/coupon code, auto update address)
2) MagentoWordPress Integration
This extension is free and easy to install/upgrade and allows full integration of WordPress into your Magento theme. It requires no file modification not even change of URL address and is perfectly compatible with all Magento versions.
3) Follow-Up Email Extension
Follow-up email extension works by following up on customers who for various reasons, leave the cart abruptly without making a purchase. It sends emails automatically within minutes to help rekindle the customer’s interest.
4) Sweet tooth Integration
Sweet tooth is basically a loyalty and reward extension that allows you to create loyalty programs based on their history such as sign-ups, referrals, purchases ZETC Bollywood order to rewards your customers in the form of discounts, coupons etc.
5) Magento Blog Extension
Blog extension for Magento gives you an opportunity to create a two-way communication platform to interact with your regular customers and casual visitors along with sharing information on upcoming products, store news, promotions etc.
6) Social Media Integration
Since Facebook, Google+, Pinterest, and Twitter independently serve as perfect advertising platforms in themselves, it only seems viable to integrate this one social media bundle plugin to deliver all their combined features with just one installation.
7) Magento Live-Chat Plugin
Magento chat is an extension that allows the online retailers that operate via Magento support to provide alive-chat option to their customers in order to improve engagement and the overall experience by offering real-time support.
8) Helpdesk Extension
This extension utilizes ticket system and brings you a time saving and organised workflow by keeping track of all your customer requests, queries, complaints, emails, offline chat messages stored in one place for easy reviewing.
Bonus Tip: It is highly recommended to check the ratings and reviews of the product before testing as extensions with little or no ratings have a nasty habit of doing more damage than good to your e-commerce store.
submitted by melissajackson1992 to ecommercetraining [link] [comments]

The Ultimate Pinterest Marketing Guide – Why Instagram Is Overrated For Your Ecom Business

DISCLAIMER: Really long educational content for people trying to get x10 more traffic and sales from a platform better than Instagram
Yes you read that right, Instagram is a great visual platform but let's be real how many sales can you generate monthly from an account with less than 10k followers?
A few sales? Well, let's talk about link clicks, how many do you generate to your store using IG?
50? 100?
Like I said Instagram is a great visual platform for sales but not for your ecommerce business because you need to generate as many High Quality clicks as you can and this is difficult as you can only use one click-able link on IG.
Telling people “Click the link in bio for xyz” is a good strategy, but we both know you're losing a lot of potential buyers because people want fewer clicks to purchase.
So what's the option? Here's the option and how to do it properly:
🔺 Pinterest 🔻
Yes, that's the solution, I used to be sceptical and ask “what does this social platform do” until I decided to get on the platform, fail, fail, fail, learn, and find an easy to replicate formula that can provide you at least 600 high quality link clicks
BUT before we go into that, what is Pinterest?
Is Pinterest a social media platform? No!
Then what is Pinterest? Well, Pinterest is the world's first social search engine because it's like a Google search for ideas which are called “pins”, and this means the traffic you'll be getting from Pinterest is 100% search traffic, crazy huh? 😲
📚 Common Terms On Pinterest
✏ Pin
A pin is a “post” that is saved to a board, pins are the most important part of your Pinterest content strategy as a well-designed pin will get you thousands of impressions while a poorly designed one will just be “meh”
This isn't IG, regular “pretty pics” won't get you link clicks, it's value over pretty here.
✏ Board
A board is a category where you save or repin pins, a board is similar to a blog category but on Pinterest you'll be posting(pining) photos (ideas) instead of 500-word articles
You can have a fashion account, and create different boards for different things such as “Jewellery”, “Dresses”, “Sunglasses” etc
You see it's better than IG because it gives your followers and non followers the chance to sort your posts and find what they want quickly?
✏ Repin
A Repin is like a share, when your “Repin” someone's “pin” to your “board” your followers will see this “repin/share” as your own pin, and they can also “repin” it.
It's like you share a post on Facebook and your friends share that shared post, the shared post now has a “viral” effect.
✏ Monthly viewers
People say this is a “Fluke” stat but it's actually the most important statistic on Pinterest because it helps you understand the momentum your account has gained in a month.
On Instagram this statistic is called “profile visits”, but it's slightly different on Pinterest because followers are not important on Pinterest and the “monthly viewers” statistic is the number of unique users that have seen your pins or repins.
✏ Impressions
This is the number of “TIMES” your pins or repins have been seen on Pinterest
Uhmm what else? I think these are the important terms, OK let's go to setting up your Pinterest account to drive traffic to your store.
💰 Setting Up Your Pinterest Account 💰
📝 Get a pen and paper or use a notepad
📝 Download the Pinterest app
📝 Login to Pinterest with your Gmail account (don't worry we won't use this account, it will only be our research account)
📝 Keyword Research Time
Type in the name of your product in the search bar, you'll get a few suggestions by Pinterest (the type of suggestion you get when trying to search a video on YouTube)
It is important to note these suggestions as they're what others are searching for.
Let's assume I've got a home improvement store and I sell indoor water fountains, when I input “indoor water fountain” into the search bar, Pinterest may suggest.
“indoor water fountains ideas”
“Indoor water fountains small”
and “indoor water fountains for kids”
Now, copy the top 3 suggestions
REMEMBER: Copy the suggestions that appear before you hit the search button
Repeat this step for all your products/product categories until you have 7 – 9 keywords, save these “suggestions into your notepad”
⚗ Time to Create your account
🔗 Go to business(dot)Pinterest(dot)com
Replace (dot) with.
🔗 Create a business account
🔗 Input your business info
🔗 When asked “do you want to advertise?” click I'm not sure
🔗 Add your business logo
🔗 Add business link and verify
🔗 Now go to edit and in account name add one of those suggestions you copied to your account name
Let's assume my indoor fountain business name is Fontana, I'll name my Pinterest account :
Fontana | Indoor water fountain ideas
BUT why are we doing this? Remember I told you Pinterest is a search engine, so we're adding keywords to our brand name, so we can appear on Pinterest search results ⌨
🔗 Now go to your description and write a good description that includes one or two keywords you saved during your Pinterest research
Mine for this example is:
The Best Indoor fountain ideas and indoor fountain for kids design.
REMEMBER: Don't sell with your description
📋 Let's Create some boards
📓 Tap on the ➕ icon in the app and click on create board
📓 Now create board titles with the “keywords” we copied during our research
📓 Use one keyword as a title for each board until you create 7 – 8 boards
🎑 Creating Attention Grabbing Content
🖌 Go to Canva(dot)com or hire a Designer on Fiverr (will cost you a lot tho)
I've got a team ready to help you with design if you wouldn't mind expert help, 2 store owners only!
🖌 Use the default Pinterest dimension on Canva
🖌 Place your product in the frame
🖌 Write a good offer caption
🖌 add a good call to action at the bottom of the photo, a simple “click now to get 30%” off will do wonders to increase your link clicks
🖌 Hire a writer and post how to content on your Shopify blog, then create graphics to post on Pinterest (for ecom)
REMEMBER: Creating high quality pins is the best investment you can make, Canva can do the job or hire a designer on 5ver.
🚀 Momentum Building 🚀
I've told you how to create good pins that'll help you get a lot of clicks, but don't start pining your own content just yet
BUT why?
Pinterest rewards engagement with more engagement and this means it's easier for your own content to go viral when you interact with other people's content through repining, commenting, and following others.
This process is called momentum building, can surfers surf without waves? Nah! Bigger waves = Better surfing (I don't surf but this example just came to me, hope it applies 🤣🤣🤣)
So the steps to moment building include:
🚀 Repin the pins of others to your boards, this can be done by tapping on your board, clicking more ideas, and adding similar pins to your boards
🚀 Repeat this step for all your boards
🚀 It's a numbers game so the more pins you add to a board daily determines how fast you build momentum
🚀 I advise 60 – 80 repins to each board daily, but don't Repin 60 or 80 pins at once, you can do 30 in the morning and 40 in your free time.
🚀 Leave relevant comments on posts (optional)
🚀 Follow others
The number of followers you have doesn't matter, any well-designed and ranked pin will perform once you've got momentum
🚀 Do the momentum building tactics for 15 – 20 days before you begin to pin your own designed content
📌 Pining Your Own Content 📌
Now here's the sweet part, doing this right will get you results and doing this wrong won't have a positive effect
📌 Do the necessary keyword research, and add a few keywords to your pin title and description
📌 Write title descriptions longer than 22 words
📌 Do not engage in keyword stuffing
📌 Don't use sales terms in your titles
It's that easy
REMEMBER: Pay attention to keyword research and pin 3x daily for best results
EXTRA TACTICS
📋 Will Group Boards Help You?
Group boards are like Facebook groups with “board contributors” and these contributors can post to these groups.
It's easy to make posts go viral easily once you use group boards
🙌 Pinterest Influencers
Working with Pinterest influencers gives you the chance to skip the part of setting up your own account, and building momentum.
Working with Pinterest influencers is highly profitable, and they're really humble.
👩 Hiring a Pinterest VA, Yes or No?
Pinterest VA's help you create, schedule, and engage with pins, it's important to hire one of you need time to focus on other parts of your business.
THE ONLY FLAW OF PINTEREST
Yes its a great platform, almost the best but they need to work on their spam filters as a lot of good and non spammy accounts get easily suspended due to error from their bots
If you get your account suspended you may get it back after a few weeks and a lot of emails crying and trying to “present your case”
Yessssss, we finally got to the end!
I'll update this post regularly with the latest Pinterest growth hacks, feel free to ask any questions below.
submitted by RedditBizHelper to socialmedia [link] [comments]

How to achieve explosive startup growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!
​
Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.
​
Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
I removed the last sections because of the post character limit. Here are two:
submitted by alollou to startups [link] [comments]

Free marketing guide for startups: How to achieve explosive growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!
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Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.
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Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
submitted by alollou to Entrepreneur [link] [comments]

[DEV] Introducing Plenary - RSS feeds and offline reader app

Hey /androidapps,
Hope you guys are doing well in this difficult time.
I've created an Android app that lets you subscribe to RSS feeds and save articles offline on your device.
Presenting Plenary - RSS feeds & Offline reader
As mentioned, the app can be used as :

1. RSS reader

I know the first question that comes to mind when hearing about a new RSS reader app: there are hundreds of RSS reader apps on Play Store. So,

Why create another RSS app?

I agree there are plenty of RSS feed apps on play store but after looking closely at them, they can be broadly categorized in two types:
  1. RSS service app that syncs feeds on its servers and presents them to you. These are not RSS readers but RSS service apps and the data is not on your device but on its servers. Most of these apps require you to login to synchronize data and don't work offline. And you don't have full control over your data.
  2. There are some great RSS reader apps as well (including open source alternatives) that does everything on your device, but they are not as feature rich as some RSS service apps. (and a lot of them are lagging in design/ux or not maintained anymore)
It is perfectly fine if you are happy with either of these two solutions. You can choose not to use Plenary. But if you are looking for a solution which acts as a bridge between these two, you should definitely give it a chance.

Reasons why you should choose Plenary as your preferred RSS reader:

Novel ways to add feeds

Local news sources

Browse all RSS feed options of top news sources from 15+ countries such as Australia, Brazil, Canada, Germany, India, Indonesia, Pakistan, Russia, South Africa, UK and USA and add them quickly. (News sources from more countries will be added soon)
For example, here's how you can subscribe to the health feed of NYT in a few easy steps.

RSS Assistant

Create your own RSS feed supported by popular sites such as Google News, Reddit, Medium, WordPress, Tumblr, YouTube, Pinterest and Wikipedia.
Example creating RSS feed national news of your country provided by Google News.
(Bonus - here's how you can create RSS feed for new posts appearing on /androidapps)

Recommended feeds

Choose from more than 400 top RSS feeds curated by us for 30+ popular categories such as Android, Apple, Architecture, Books, Business, Cars, Fashion, Finance, Football, Food, Gaming, History, Movies, Music, News, Programming, Science, Sports, Technology, TV & Travel.
Here's how to quickly subscribe to /android using our recommended feeds
Of course, there's always the old school way of adding your own feed by entering RSS/Atom url and full support for OPML import if you want to migrate your current feeds from another RSS app.
I'm also working on a search feeds feature that will make adding feeds even more accessible.

2. Offline article downloader

You can also use Plenary as a complete offline articles downloadereader app where you can save any link you find worth saving and access it anywhere offline, forever on your device.
Again, most decent offline article reader apps currently in the Play Store, store your data on their servers. It requires you to login Plenary downloads and stores all the articles on your device and shows them to you as per your preference
You can save article by using

What other features does it offer:

It doesn't have ads/analytics, so how does this app make money?

It's pretty simple. Plenary has a premium subscription option which you can checkout if you really like the app and want to support the development. This is important as it fuels the continuous improvement and maintenance of the app. Some of the features in premium version include:
So, download it from the play store - https://play.google.com/store/apps/details?id=com.spians.plenary. Try it out and if you like the app, consider leaving a review on play store.
Please let me know in the comments what you guys think! What you'd like to see in coming versions? You can write to me at [email protected] as well for detailed feedback. Please also check out our premium features. If you find them interesting and want to try them out, you can DM me for promo code to try out for a month.
P.S : This app is in active development. I'm working on many features such as search feeds and auto backup and restore of local data. Any community suggestions are welcome!
submitted by spians to androidapps [link] [comments]

Our Step-by-step Guide To Optimizing Facebook For business

Hey what’s up everybody, and greetings from The Shire, My name is MMH, founder of https://TheOrganicMarketer.com and welcome back to The OTT Experiment!
So the big question here that the OTT experiment will be taking on is simply this — why pay for traffic that’s already there?
So how do entrepreneurs like us market in a way that lets us get our products and our services and the things that we believe in out of the world without having to run paid ads? In this experiment we will be building social media accounts from the ground up and providing daily actionable steps so you can follow along and see how this thing grows!
So let’s jump right in!
We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020 and beyond.
You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month.
But maybe you didn’t know how often people are using Facebook to interact with businesses of all sizes — two-thirds of Facebook users say they visit a local business Facebook Page at least once a week.
Potential customers are already looking for businesses like yours and mine on Facebook. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. As Facebook puts it, your Business Page is “a cornerstone of [your] online identity.”
Here is our step-by-step guide to optimizing Facebook for business
It doesn’t cost anything to set up & once you’ve created your Page, you can use it to post content, link to your website, and communicate with Fans and followers for FREE - my favorite word - which makes a Facebook Page or Group an incredibly valuable tool for any business or marketer working with a limited budget or no budget like us
So, the first step of mastering how to use Facebook for business is preparing your Facebook Page.

1. Create your Facebook Business Page

Next, enter your business information. For your page name, use your business name or the name people are likely to search for when trying to find your business.
For category, type a word or two that describes your business and Facebook will suggest some options. If your business falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business. We’ll show you how to add more categories later.
Once you choose your category, the box will expand to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to show only your city and state.
When you’re ready, By clicking continue, you are indicating your acceptance of Facebook’s Pages, Groups and Events Policies, so you might want to check those out before you proceed. But when you’re ready, click continue.

2. Add branding images

So It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.
Make sure to use the optimum image sizes for Facebook so they look their best. You can google these to get the best image size for each section.
So You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook page.
Now it’s time to choose your cover image, the most prominent image on your Facebook business page.
This image should capture the essence of your brand and convey your brand personality.
Once you’ve selected an appropriate image, click Upload a Cover Photo and Ta-dah! You have a Facebook business page.
Now I made all of my images in Canva, it is one of my favourite FREE tools. If you don’t know what Canva is, I’ll pop a link in the show notes but basically Canva has templates that are already made to measure, so all you need to do is create!
3. Complete your Page info
While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.
To start filling out your business details, click Edit Page Info in the top menu. From this screen you can share all the important information about your business.

Description

This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters), so there’s no need to get too elaborate here. We’ll show you where to add a longer description later.

Categories

Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here to make sure Facebook shows your page to all the right people.

Contact

Add all the contact details you want to make public, including your phone number, website, and email.

Location

If you have a physical storefront or office, check to make sure that your location is marked correctly on the map. You can also add details about your service area, so people know, for example, which neighborhoods you deliver to.

Hours

If your business is open to the public during specific hours, enter those here. This information appears in search results.

Extra options

If relevant, enter your impressum, price range, and privacy policy link. An impressum is a legal statement of ownership, and it is generally only required in some European countries.
Click Save Changes under each section to implement your changes as you go.
Feel free to have a look at ours and model what you can.

4. Create your Facebook username (aka your vanity URL)

Now I’ve already done this but if you haven’t, this is pretty important. Your username helps people find you on Facebook. Click Create Page u/Username to make one. It can be up to 50 characters long. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
Click Create Page u/Username in the left menu to set this up
Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Messenger. Now we will go deep into messenger another day but not today.

5. Add a call-to-action button

A call-to-action button gives people a quick and easy way to reach out to you, shop for your products, or otherwise engage with your business. Click Add a Button under your cover photo to set one up, add a url, link to a video, contact you, shop now — the options are many here so knock yourself out! Ours currently points to the create your login page for our FREE members area.
  1. Tell your story
You’ve filled in all the simple details about your business, but there’s not much here yet to tell people why they should engage with your business on Facebook.
Fortunately, there’s a section of your Facebook business page where you can add a longer description of your business. To access it, click See more in the left menu, then click About, and then click Our Story on the right-hand side.
In this section, you can add a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations. How will you interact with fans through your Facebook Page? Offer a compelling reason for them to stick around.
Enter a headline and text for your story, then upload a relevant photo. When you’re finished, click Publish.

7. Review your Facebook Page settings

Your Facebook Page settings give you custom control over who sees what on your page. Take a look to make sure you understand the privacy and security settings in particular.
That’s it! Your Facebook Page is set up and ready to go So feel free to publish your page!
Our page is live but we aren’t publishing posts yet — we’ve got a lot more accounts to get optimized before we dive straight in. But we will get to that very soon!
We want to make sure that whatever we post offers value for our visitors, so they’ll be inclined to stick around when we do.
So that’s facebook done! If I’ve missed anything or there’s something new I don’t know about — please let me know — I love to be educated!
Now let’s answer a question that came in over the weekend… How do we follow along?
OK, So I have something pretty cool for you! within the next few days I will be filling the members area with a few training courses to get you started. Now the great thing about this is, not only will I be putting my training in there as we go along, but I’ve spent the last few weeks securing the Master rights to most of the programs that I’ve done over the last 3 months. I couldn’t get all of them, but I’ve got most of them & I have so much content for you to get your hands on!
So these are programs that I have paid to take, and completed and now I have purchased the rights to all of these training courses so you can follow along! There’s podcast tutorials, , blogging essentials, Pinterest, Twitter, YouTube, Instagram, and hopefully even a TikTok course but I haven’t pinned that one down as of yet.
But there’s videos, checklists, mind-maps, email sequences, audio lessons, ebooks and much much more, all that good stuff and all for social media beginners and organic traffic beginners!
Now I have one hurdle, I’m not allowed to give it away for free.
So I’ve got it to as near to free as I can and will be charging just one dollar for all this content which will be available in the members area in the next few days — yes i did say $1. The members area is free to access but if you want the full content, it’ll be just one dollar to unlock all this juicy content. Nice, huh?
Now there’s 2 great things about that $1 deal
1) you’ll get lifetime access to all the programs in there
2) you’ll get access to all the fresh content before anyone else
So I think that’s fair, I want to give it to you for free but to be honest for a dollar, it’s an absolute steal! All you have to do is go to theorganicmarketer.com, login to the members area and wait for this super hot content to drop in the next few days!
And don’t forget to please share us with your friends, family, work colleagues, bosses, or a local business you may know that needs baby steps getting online. Let’s blow this experiment up! And remember, even though this is an experiment and sounds scientific, I promise absolutely no technobabble, just straight up easy to follow actionable content! Thanks for reading!
I hope you’ve enjoyed this episode and I would love for you to join the experiment! Please come and find us on social media u/theottmethod or join the facebook group the organic marketer (official) and if you want to access our super hot content just go to https://theorganicmarketer.com.
https://www.canva.com/join/relish-clambering-candy
submitted by TheOTTMethod to u/TheOTTMethod [link] [comments]

Crypto Revolt Robot : Scam or Legit? The Results Revealed

Crypto Revolt Robot : Scam or Legit? The Results Revealed
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The very fact that you have created it this way suggests that that you are starting to determine for yourself how valuable this platform can be. Now, we have a tendency to wish to stipulate for you the steps needed to register on Crypto revolt
1st, create a login at Crypto revolt. You may include your email address and your full name.
You'll conjointly would like to line up a password that is at least six characters but less than 10 characters. You wish your password to be unique in that it includes letters, numbers, uppercase, lowercase, and unique symbols.
Next, you will be asked to produce your country of residence together with contact numbers.
Next, click the button that says “Start Currently.
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https://preview.redd.it/mdt3sbidajm51.png?width=1044&format=png&auto=webp&s=ba18b1d942449f27987052ec588826ef574aef29
It’s that easy. With simply some clicks of the mouse, you've got registered at Crypto revolt.
How to start out Trading with Crypto revolt
In order to trade, you wish to own money to trade with. Cash ought to be transferred to your broker account. We have a tendency to encourage you to take the time to become acquainted with the platform before you deposit cash. Once you understand the platform and are comfortable with it, you'll be able to decide on how you're going to form the deposit and the quantity that you're visiting deposit
The minimum quantity that you can deposit is $250. You'll deposit cash using money or cryptocurrencies. Several people deposit cryptocurrencies into the software since this is often what they will be trading i
Common sense dictates that the a lot of cash you put in, the a lot of profit you could make. But, the additional money that you place in, the bigger the risk you may face. This can be why we have a tendency to encourage 1st time traders to begin with a lower quantity. Once they develop confidence with the platform, they can begin to make their means up. Our recommendation is for brand new traders to start with a minimum of $250 and then slowly increase that quantity using the cash they earn from shopping for and selling their st
Once you're feeling that you have mastered the functionality of the platform, you'll to create the switch to live trade mode. You've got the option to decide on auto trading. Manual trading is on the market, but it's something that solely knowledgeable traders ought to do. Beginners could be in a position to form a profit with auto trading. As you bear this process, you'll to be able to see your minimum payouts and how much of your investment you wish to trade. Then, sit back and let the system do its job
Can I Use a Mobile App for Crypto revolt?
Unfortunately, there is not a mobile app out there for the software at now. However, if you have a good Web association and a functioning browser on your mobile device, you'll be able to easily navigate the system on your tablet, transportable, or computer.
Is Crypto revolt a Software Endorsed by Celebrities?
The short answer isn't any. You have got seemingly return across some hoax advertisement that claims that this platform has been endorsed by this celebrity or another. But, per the platform and in step with informative websites, this can be not true. Crypto revolt could be a solid company that doesn't have any kind of media or celebrity endorsements. Keep removed from gimmicky sites that make false claims like this
One amongst the false claims that keeps doping up is that Gordon Ramsay has recommended Crypto revolt. That’s not true. This can be fake news. Gordon Ramsay, nor any alternative celebrity, has been linked to the current plat
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We have a tendency to wholeheartedly suggest this automated cryptocurrency trading robot. We tend to feel that it is sensible for both shopping for and selling. We suppose that this is the perfect platform for those who are new to the globe of crypto trading.
Though the software will not have the choice of making a demo account, the ability to determine the complete functionality of the platform previous to making a trade allows you to trade with data and confidence.
The entire platform is designed to be straightforward and simple. Everything from the registry and method all the way down to the actual trade is simple and clear-cut. You're able to withdrawal your money in around 24 hours.
Something that we tend to need to stress is that is a sensible plan to start trading with a small quantity of money. Even if you have traded before, keeping that balance of $250 prevents you from losing everything in the event that a market adjustment quickly goes against you.
Curry, it’s time for you to see what Crypto revolt is all regarding. Register nowadays and begin making
ow Quickly Can Profits Be Withdrawn?
A: Withdrawals happen among 24 hours.
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Q: Is There a Limit on the Range of Trades I Will Do?
A: No, you will be able to position unlimited trades.
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https://preview.redd.it/klaz1g7eajm51.jpg?width=770&format=pjpg&auto=webp&s=0155efe1398c51e64cbcda6255d8dd1427a1d3ce
Q: How Abundant Time Do I Would like to Dedicate to Trading Every Single Day?
A: Most people are ready to adjust settings in their favor, using solely fifteen or 20 minutes each single da
Q: How Abundant Should I Expect to create with This Software?
A: The software claims you'll make up to $1,300 every day. But, like all things related to investing, the market dictates how much you'll build. You'll realize yourself creating a lot of than $one,300 daily, or you may realize yourself making less. We strongly encourage you to familiarize yourself with the platform and familiarize yourself with the cryptocurrency market. This will allow you to make choices that can best fit your investing vogue and needs.
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Q: Is There a Guarantee That Trades Will Make Profits?
A: In trading, nothing is guaranteed. However, according to tests, the cryptocurrency bot was found to be correct and was found to make trades that were profitable for the trader around 90 % of the time.
Q: Are There Hidden Fees for Using This Software?
A: No. The software is completely 100 p.c free of commission. As you go through the applying process, you may learn more about how the software makes cash and how that impacts your ability to trade with it. All of their trades are clear and clear. There's no hidden agenda.
Here is our unbiased review of the Crypto revolt platform. As continually, we have a tendency to would love to hear from you. Have you worked with this platform before? What are the items that you have got enjoyed about it? What tweaks would you prefer to work out in the future? Please be happy to allow us to know in the comments section below.
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https://preview.redd.it/niy6bscfajm51.jpg?width=1010&format=pjpg&auto=webp&s=db15685b40efee9587bdd4a78cb3e61e7207dc0c
Keep an eye fixed out for future posts on the topic. Until then, have a nice day.
Crypto revoltclaims that, as a Bitcoin trader, it can provide users with profits of up to $one,000 daily. However there’s additional. In keeping with its web site, the initial capital is solely $250. Their website conjointly says that their software has been designed to be user-friendly.
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Anyone who spends time looking at cryptocurrency news knows that Bitcoin is extraordinarily volatile. In a very market like this, if a user does not act when the opportunity is true, they might lose their whole investment. This can be what made the thought of automated trading robots therefore widespread. Since 2017, this business has become a dominant force used by traders. Robots permit traders to create moves while not eager to manually input information
If you think you're reading one thing out of science fiction, you're not. The utilization of robots in cryptocurrency trading could be a reality.
14 BTC & 95,00zero Free Spins for each player, solely in mBitcasino’s Exotic Crypto Paradise! Play Currently
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Many cryptocurrency trading robots create decisions based on automated algorithms using artificial intelligence. They have been designed to read profitable signals and then create trades for the users in an intelligent means. The concept is that users will easily build profits while not needing to place forth effort on their half. There are a selection of added features that build trading easier for the user. We are going to debate a number of these options soon in the article.
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https://www.cryptoerapro.com/crypto-revolt/
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http://www.cryptoerapro.com/
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https://twitter.com/cryptoerapro
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https://www.instagram.com/cryptoerapro/
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https://www.pinterest.co.uk/cryptoerapro/
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https://www.facebook.com/cryptoerapro
submitted by Anteater_Same to u/Anteater_Same [link] [comments]

The 20 Top Social Media Marketing Tools

Social media plays a vital role in the promotion of your brand online. You can direct thousands of visitors to your website by using social media effectively.
A study found that 70% of the population in the US is active on at least one social media platform. It also makes that 71% of shoppers who had a positive experience on social media are happily to recommend the brand to others.
When done right, social media marketing can bring amazing success to your brand. You can create and share a variety of valuable content on social media platforms to attract new audiences and drive engagement.
I’ve put together this list of the best and the most effective social media marketing tools which can help you grow your brand online and boost your engagement.
1.) HOOTSUITE
Most companies have accounts on multiple social media platforms and find it difficult to manage them all manually.
Hootsuite is one of the best social media tools that can help you manage all of your social media accounts from a single dashboard.
It has some automation features that can help you be more productive. Using this social media tool, you can easily find, schedule, and manage your social media content easily.
Top Key Features
2.) BUFFER
Buffer is a social media marketing tool that can help you post your content easily on social networking platforms. What’s more, it’s got automation features as well.
It can publish all your posts not manually, it works as automatic according to your posting schedule. You can even post content while browsing the web using the Buffer browser extension.
Top Key Features
3.) SPROUT SOCIAL
Sprout Social is a social media management tool that enables you to find, form, and deepen real connections with people. It is a collaborative platform that ensures faster, smarter, and efficient social communications.
Top Key Features
4.) SOCIALBAKERS
Socialbakers enables businesses to work smart on social media through artificial intelligence (AI) to understand audience behavior.
This social media management and marketing tool help you to engage and grow your customer base through content personalization.
Top Key Features
5.) TAGBOARD
Tagboard allows users to aggregate data from major social media websites into impactful displays that can be embedded and re-displayed on various channels.
Their Tagboard Live tool allows you to see your posts live on a screen and provides layouts and tools to customize the display. It’s one of the most popular social media management tools out there.
Top Key Features
6.) AGORAPULSE
Agorapulse is a social media marketing and management platform that helps businesses and marketers manage their social accounts in the most efficient manner.
It’s a software solution that helps you build a meaningful and healthy relationship with your followers.
Top Key Features
7.) STATUSBREW
Statusbrew is a social media management tool that can help you manage and monitor all of your social media accounts from a single platform.
Top Key Features
8.) POST PLANNER
Post Planner makes it easy for businesses to find and share content consistently to get predictable, considerable, and remarkable results on social media. It’s a social media management tool that will be very helpful to your content and social media teams.
Top Key Features
9.) TAILWIND
Tailwind is a social media marketing tool for visual marketers and businesses who use Instagram and Pinterest. You can find content, schedule posts, monitor conversations, amplify your reach, and analyze results using Tailwind.
Top Key Features
10.) SPRINKLR
Sprinklr is a 4 in 1 social media marketing platform that can help you with social engagement, social advocacy, customer care, and social advertising.
Top Key Features
11.) FOLLWERWONK
Followerwonk is a useful software solution in the list that businesses can exclusively use with Twitter.
If you have a strong presence on Twitter and run campaigns on it, then this tool is a must-have for you to boost your engagement and visibility.
Top Key Features
12.) SENDIBLE
Sendible is one of the most popular social media marketing tools for agencies who want to manage social media for multiple clients.
Top Key Features
13.) SPREDFAST
Spredfast is another necessary social media marketing tool that enables you to create, publish, and measure content. It helps you strengthen your brand, drive engagement and grow your business. It makes social media management easier.
Top Key Features
14.) MEET EDGAR
Meet Edgar is basically a social media scheduling software solution with the help of which you can recycle your old posts.
Top Key Features
15.) SOCIALFLOW
SocialFlow can help you to schedule your posts when your target audience is active. This way you can boost your engagement.
Top Key Features
16.) TWEEPI
Tweepi is an AI-powered social media marketing and management tool that helps you grow your brand’s presence on Twitter. You can use this tool to increase your Twitter following by as much as 100 new followers a day.
If you’re looking for a tool to make it easy for you to manage Twitter for your business, Tweepi is one of the best tools out there.
Top Key Features
17.) MAVSOCIAL
MavSocial allows businesses to monitor all of their social media accounts from a single dashboard and helps them respond quickly to comments or messages. It can also take off some load from your content team by automating some mundane tasks.
Top Key Features
18.) SOCIALOOMPH
The SocialOomph tool comes with a plethora of features that can help businesses automate a number of tasks across social media platforms and even their blog.
Many business owners and marketers leverage this social media marketing tool to boost their productivity, engagement, and to drive the best results.
Top Key Features
19.) TRACX
Tracx is the best and the only social listening tool that provides an all-in-one solution that captures the full conversation. The cloud-based platform is accessible from anywhere and requires no installation.
Top Key Features
20.) SOCIAL METRICS
Social Metrics Pro is one of the best social analytics tools that track pins, likes, and more, right from your WordPress dashboard. You can also allow your social metrics from the WordPress admin bar.
Top Key Features
Final Thoughts
Social media marketing tools are very useful for promoting your business on social platforms. These tools can help you create content, automate posting, and get more engagement.
Use the best social media marketing tools mentioned above to successfully promote your business on social media and to measure your ROI. Even if you don’t have a big budget, you can use the free tools from this list to improve your marketing game.
Do you know of any other effective social media marketing tools?
submitted by GarethOsito to growth_marketing [link] [comments]

Master Tailwind and skyrocket your sales!

Hi everyone!
I saw that discussions about Pinterest have a great success here so in this post i am going to share my experience with Tailwind.
If you want to leverage Pinterest marketing without adding hours to your day then You need Tailwind for Pinterest!
Tailwind app is simply the most efficient way to drive traffic to your blog or Etsy store. Once you know how to use it properly, you can set up a week’s worth of traffic-driving Pins in an hour. But first you must understand how to get the most from Tailwind! You’ll learn everything you need to maximize success with minimal time and expense.
So what is Tailwind for Pinterest?
Tailwind is the complete Pinterest marketing toolkit for bloggers and small businesses like us. It has has everything you need to generate traffic, leads, and drive sales from Pinterest – with a minimal investment of time.
Don't get me wrong! Of course you can “Pin” your content to Pinterest manually – when you have the time... With Tailwind, you won’t have to find time daily to post Pins. You can sit down once a week and let Tailwind post for you!Their analytics show which content Pinners like the most. So you can adjust and make content that people like.
How does Tailwind work?
Here is what Tailwind’s Pinterest marketing tool does:
All with one tool.
In addition Tailwind is a Pinterest Marketing Partner that follows all their standards to keep your account safe and growing.
You don’t need to provide any login details! Just link your Pinterest account. If it’s your first time using Tailwind, just follow the prompts to connect your Pinterest account, and you’ll be ready to schedule Pins.
Tailwind will analyze your account and your niche, and generate a Smart Schedule with the best times for you to Pin for audience engagement.
You just need to tell Tailwind how many Pins you want to schedule a day – remember that you can't pin more than 50 times a day! Then Tailwind will post your Pins for you.
How to schedule Pins on Tailwind
You have 3 options to add Pins to your schedule:
  1. Schedule from Pinterest.
  2. Schedule from your website.
  3. Upload Pins directly into Tailwind.
If you choose #1 and #2 , then i recommend that you add the Tailwind extension to your browser (click here). Just click it, and you can add as many Pins from the page as you wish – at the same time!
SEE THIS EXAMPLE IMAGE
Next, in the window below the pin image, add the boards you want to add the pin to.
Beware: don't add the pin to more than 10 boards at a time. It is recommended that you add pins to the most relevant boards.
Once you've chosen the boards you want to add your pins to click the Interval button (see) and spacing these Pins out by 5 or more days. They’ll drip out to your relevant boards automatically, with no more effort on your part!
Check the Pin description and click “Schedule now” and you’re done. If you close the window without scheduling, your Pin will be waiting in your Drafts page.
Now let's talk about Tribes.
What are Tailwind Tribes?
Tailwind Tribes are groups of similar Tailwind users who get together to share each others’ content.
By collaborating in a Tailwind Tribe, everyone enjoys a continuous stream of content from people they trust, saving them time while improving the quality of the content they share.
And, when Tribemates share each other’s content from the Tribe, they all get exposure to highly relevant new audiences so it’s a win-win situation.
Now describing exactly how do Tailwind Tribes work would take an entire new post lol:)
Finally i'll briefly introduce the SmartLoop feature.
What is Tailwind SmartLoop?
Tailwind SmartLoop feature will help you get get more traffic to your best content without spending more time figuring out what’s performing, without keeping spreadsheets to determine when to schedule your Pins again or having to reload your queue!
It makes it so easy to re-share your best Pinterest Pins at the best times for engagement!
Tailwind worked in close relashionship with Pinterest to develop looping that works – without breaking any Pinterest rules!
So dear fellow Etsy seller, if you have already a ton of group boards (20-25) on your Pinterest profile then you better use that amazing app! If you don't have a ton of group boards then you want to join the best ones before you use Tailwind app.
Hope you enjoyed this post:)
Cheers!
submitted by DesJoliesMomes to EtsySellers [link] [comments]

pinterest login button not working video

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Fix an issue with the Pinterest browser button. If you’re browsing in a private or Incognito mode, the browser button won’t work. Log in to Pinterest in a regular browser window to use the browser button. Remove the extension and reinstall it. Clear your cache and cookies to remove any temporary files that may be causing issues. My Pinterest Button is not working: Pinterest recommends browsers buttons, chrome browser buttons, and Firefox browser buttons. If you are having difficulty using these buttons, follow these steps. First, confirm that you are not using a private browser. Update the browser. Then clear the cache and cookies. Enable javascript in settings. The latest Pinterest Update news and information as well as Pinterest tips for bloggers and Pinterest Marketers. If you’re struggling with your Pinterest results, traffic, repins, and saves – here’s what’s going on with Pinterest this month and all the Pinterest algorithm changes and updates… Pinterest Changes, News and Tips Below is a running list of tips and tricks for Pinterest ... When I click on the continue button it looks like it is working fine, but it won't do anything, it doesn't click, page won't come up, etc. None of the other buttons/ or likns on the site are ... Discover recipes, home ideas, style inspiration and other ideas to try. @douglasbrent3 @INCOMPAS @Pinterest @TechNYC @LindsayUStern Login page is not working for me. 2021-02-08 19:03:02 @venajensen So frustrated with @fanbooster. You did everything right, when trying to solve the login fail. Since yesterday, Pinterest is working on their login routine to limit and stop spammers, but in very rare cases this can impact users who don’t do anything wrong. Pinterest is already working to fix these limits to stop spammers without affecting real people. Add Pinterest to your list of connected apps and websites if you haven't already done so; Log in with Google. Log in to the Google account that's linked to Pinterest and check that Google has access to Pinterest. From your Pinterest profile, tap the ellipsis icon Tap Account Settings; Tap Login options, check the box for Google This bug makes you re-enter login information for every app or website when you shut down and restart your PC — that includes Google, Facebook, and any Microsoft apps as well. This problem rose ... Discover recipes, home ideas, style inspiration and other ideas to try.

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Pinterest login Problem How To Fix Pinterest Not Working ...

This is a quick tutorial on how to add a Pinterest save button onto a Wordpress website. This tutorial can be used to add save buttons from other social media sites, as well. Enjoy! Pinterest is not working? Getting error "this site can't be reached"? Here is how to Solve Pinterest Not Opening Error in Chrome and other web browsers.In th... Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. I created this video with the YouTube Video Editor (http://www.youtube.com/editor) Hi dear friends, Watch your favorite videos" from our Pasha Jhoak YouTube channel.If you like our videos so SUBSCRIBE our YouTube channel.comment and share ... Now you able to solve Pinterest not working problem. Music: Busy Beat by Silent Partner (YouTube audio library free music, no need Creative Commons Attributi... NEW UPDATED VIDEO: https://youtu.be/hBx_6JfVc0g**Includes all age sizes, optional filter pocket and removable nose wire pocket instructions. Including severa... Pinterest helps you discover and do what you love. Find recipes, style inspiration, projects for your home and other ideas to try.Need help? help.pinterest.c... Need a little help with buttons on your website? In this video you’ll learn everything you need to know about buttons: how to add a button, link a button and... This tutorial will show how to resolve Windows 8/10 issues of Windows responding to the right click of a mouse.Command Prompt: cmd /c"echo offclip”This tuto...

pinterest login button not working

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