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Alright apes and autists, let me explain why I believe GameStop has a strong fundamental case without mentioning diamond hands and short squeeze. If Ryan Cohen can successfully execute his vision, this leaky vessel will turn into a rocket ship blasting past the moon to the edge of the observable universe.
On November 16, 2020, Ryan Cohen sent a letter to the GameStop's Board of Directors titled "Maximizing Stockholder Value by Becoming the Ultimate Destination for Gamers". In it, Ryan Cohen outlined the roadmap for GameStop to pivot and become a technology first company. Let me boil this down for you in simple language for you smooth brain apes.
The Mission Statement
"GameStop needs to evolve into a technology company that delights gamers and delivers exceptional digital experiences [...] the successful and durable players of tomorrow will be technology-first companies that specialize in gaming products, experiences and services."
The Landscape

Explosive Growth in the Gaming Industry
- "The size of the global gaming market has grown by more than 2.5x since the last console cycle."
- "The global gaming market expected to be $174.9 billion this year and reach $217.9 billion by 2023."
Valuable Assets
- Existing "strong brand" and recent Reddit frenzy is net positive to the brand, increases awareness, and strengthens its base.
- "Large customer base and 55 million PowerUp members."
- Large retail and physical footprint.

The Roadmap

Evolve into a Technology-first company
- "Technology is changing nearly every aspect of the gaming world, ranging from the way gamers shop to how they interact and compete with one another."
- GameStop will have to "begin building a powerful e-commerce platform that provides competitive pricing, broad gaming selection, fast shipping and a truly high-touch experience that excites and delights customers." (Ryan successfully executed this vision with Chewy and he can do it again in gaming)
- GameStop will have to "hire the right talent." (So far, Ryan has recruited 5 rock stars from Chewy and Amazon to join the team, more on that later).
Create the Ultimate Gaming Platform
- "Shift to purchasing from mass retailers and other online competitors." (Create a marketplace of wanted products and services, i.e. Amazon, Target, App Store)
- Provide and expand "larger gaming catalogs" (Capture all games)
- Create "community experiences" (This could be both physical and digital experiences)
- Provide "streaming services" (New vertical opportunity for content creation, tournaments, and others)
- Support "Esports" (Expanding scene that is not going away)
Transition to Digital
- "Industry developments in recent years" include "transition from physical hardware to digital streaming" and the "explosion of mobile."
- Expand "digital content." (This needs to be a focus as it's competing against Steam, Blizzard, App Store, etc)
- Allow "online trade-ins." (This would be a game changer)
Cut Excessive costs
- "Cut its excessive real estate costs" and "identify duplicative, under performing stores and plan to forgo lease renewals."
- Streamline "Non-core operations in Europe and Australia [...] in order to reduce losses and potentially generate cash."
- "Near-term increases in cash flow stemming from the console cycle can also help finance the future."

The Financials
Analysts are valuing GameStop as a traditional brick-and-mortar business. If Ryan can properly execute and transform the company, I believe they can become the Target and Chewy of Gaming with potential verticals of streaming and Esports (not factored into this calculation for now). GameStop makes roughly $8 Billion in Revenue, however it is currently valued at a $3.5B Market Cap as it bleeds cash. Target makes roughly $78B in Revenue with $3.3B in Net Income and a Market Cap of $96 Billion. Chewy makes roughly $4.8B in Revenue, losing money but growing quickly, and is valued at $44B in Market Cap. Target and Chewy are valued at 1.25x to 9x Price to Sales respectively. This equates to $10B to $72B Market Cap transposed to GameStop. Obviously, this is very simplistic and does not consider their balance sheet and other factors, but given these metrics:

GameStop stock price potential is between $143 to $1,032 a share based on a current revenues.

Note this is assuming $8B in Revenue. If GameStop can grow revenues, focus on digital to improve margins, and expand within the growing total addressable market, I see potential for higher prices and achieving Target to Chewy-like multiples.
The X Factor
I believe Ryan Cohen was offered to lead GameStop's transition with significant control and autonomy. Otherwise, I do not believe he would have joined the Board. In his letter, Ryan simply stated that "RC Ventures is not interested in receiving a lone seat on GameStop's ten-member Board. It is not enticing to become an isolated stockholder advocate on a Board that has overlooked years of digital revenue opportunities and presided over massive value destruction without assuming full accountability." With the recent additions of two Chewy Executives to the Board of Directors, a new Chief Technology Officer who was the Engineering Lead in Amazon Web Services, a new Customer Care Executive from Chewy, and a new Fulfillment Executive from Amazon, I believe Ryan is executing his vision and revamping the GameStop team.
Notice his hires are from Chewy and Amazon? Ryan Cohen was obsessed with Amazon’s customer centric philosophy and built Chewy to follow that same model. He is hiring digital and e-commerce focused leaders to manage this transformation. Ryan's customer centric obsession is what allowed Chewy to beat Amazon. If GameStop pivots to digital and follows that same obsession, this will be a great opportunity to win.
Furthermore, I believe Ryan's vision is the right roadmap for GameStop. Digital e-commerce, streaming, and mobile is the future and Ryan fully acknowledges and embraces that future. GameStop will need to revamp and modernize their website and phone app, but I am sure that will follow in the months ahead. GameStop has the financial and brand assets that should weather this storm, but execution will be key. Ryan owns nearly 10% of GameStop, so he has a vested interest in its success and has much more to lose than my stake.
So degens, I say think with your heart and not with your smooth brain. Strap in and sit tight, this rocket ship may turn into a long journey to Mars. Maybe Papa Elon will be our catalyst.
P.S. If we all buy something from GameStop this quarter we can load this rocket ship ourselves.
TLDR; Ryan Cohen is Jesus. Buy and Hold $GME.

Ok retards listen up. Been seeing lots of cucks writing small DD pieces of bullish or bearish shit. You cucks need to read this cos this is the whole fucking thing.

this is also basically my magnum fucking opus so upvote retards. Dont give me awards, legit go buy a powerup membership for a year. Cant tell you to buy shares because we gonna get closed down by SEC somehow.
im also not some fininacial advisor or whatever just read this and make your own conclusions degenerates. Im not fucking liable lmao but i am balls deep 125 shares @ 19 average now, its literally all I have on this earth.
TLDR: GME DD sumarized, Margin wont affect longs the same way as shorts right now. Dont buy shares on margin though and get ready to supply collateral regardless. Short interest is up and some smart retards are on our side. Read the post to raise your IQ from 8 to 9 though. 🐻 🌈s mega fuk and even posting high level bear shit to scare us.
Compulsory 7 rockets so you autists dont start having a seizure or something:
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Basically been seeing posts about "blah blah margin this, short interest this, WS to clever blah". Going to split this post into distinct sections but im no english degree cuck so dont expect any bear bloomberg level shit or something

1. GME is a fucking steal regardless of squeeze. Buy now or be left on a dying planet while we head to alpha fucking centauri.

So basically everyone here knows about Ryan cohen and his horsemen of the apocalypse coming to steal melvins lunch money. This man bought apple stock in 2017. Hes fucking rich. Hes also an eccommerce wizard, taking CHEWY from a measly 100k co-founded company to a $4 Billion company in 2017 at which point he sold it to petsmart or something. Its now valued at $40 Billion, granted anything eccommerce now gets money thrown at it like a stripper in a high flying strip club or some shit idk im a virgin so dont listen to me, so it may well be a bubble. Regardless the thing grows its revenue like bacteria doing binary fission on agar jelly 🚀🚀🚀🚀.
THEY SELL FUCKING PET FOOD. the market for that is like what? $1?. Gaming is going to the moon and is basically recession proof because of how cheap game is compared to other things for how much you get out of it. Any bears saying that Gamestop cant compete with digital or with amazon. Ryan cohen already slapped amazons head in with a no name brand. Hell fucking do it again. About digital everyone here already knows, microsoft deal, Ryan cohen also mentioned the possibility of having "Digital game exchanging" or something, image below.
Online trade ins. It says online.🚀🚀🚀🚀🚀🚀🚀
He also mentions streaming, digital content etc and aside from all the digital stuff wants GME to move to a community centric structure where big stores operate with VR centres, Internet cafe, table games like Dungeons and dragons and 40k (rapidly growing somehow will boom post covid) and as we now might know due to this post:
https://www.reddit.com/wallstreetbets/comments/kypuyb/gme_dd_buildapc_kiosks_coming/
BUILD YOUR OWN PC KIOSKS. This is the literal smell of money. Go to your Gamestop to build your PC with your kid? Gamestop is already the goto place wher your parents go to get you your latest digital fix so now they can go build PC's and it cant go tits up?
Now for some pussy boomer talk (aka fundametals or something).
The expected Q3 EPS was -0.84$ or something close to that. The actual loss was -0.53$ but boomzoids only talked about the revenue drop. No shit sherlock its closing all its dead weight stores.
In the holiday report I will talk about a bit more below, 11% of stores were closed and revenue dropped only 3%. Comparitive store sales increased nearly 5%. They cant get enough consoles to sell so expect the momentum to carry on for the whole year I expect. Eccommerce is up 300% over holidays. In Q3 they reported 800% to date. In 2020 Gamestops eccomerce went up 24x. YES YOU READ THAT RIGHT. Online sales now account for ~33% of Gamestops sales now. This is literally gold dust for ryan cohen.
We are still trading at 0.38 P/S at this price. The average P/S for the SP500 is 2.753. Massive upside on these two numbers alone.
Burry got in this for the MOASS and the intrinsic value. At the time intrinsic value was like $22 and this will pump up as RC takes it to new heights.
GME in Q3 somehow halved the expected loss. Big Bad Boomer sherman somehow didnt fuck it up that bad by saying "omnichannel" at the speed of light. Yes the revenue dropped 30% but thats covid for you. As the PC kiosk post above shows GME now sells small items basically so fast they have to have fake stock lmao. The new console cycle always spikes the share price sky high too, as youll see in a crayon drawing later. The potential revenue that this console cycle brings in could be huge. Biggest ever is potentially a true statement and Gamestop sells every fucker they get. Combine the fact that they share game pass ( a massive hit) revenue from the xboxes they sell, something no other retailer has, revenue could be sky high.
Now I know you autists are starting to develop short term dyslexia or something but keep reading. This could be the most important piece of shit you read in your life. How do you think I feel? My brains overheating just trying to write coherent sentences.
Holdiay report was a bear trap imo, saw people saying the decrease in revenue was bearish blah blah blah. Lies. Comparitve store sales rose 5% and thats with some towns having like 4 gamestops. When the leases dont get renewed and these stores get liquidated (Also in Ryan cohens letter) they can just get this influx of cash and pay down debt and invest in logistics and marketing and new growth. Gamestop realistically needs like 1/2 the stores they have now and just need to improve efficiency.
https://www.entrepreneur.com/article/349890 this article the messiah himself wrote. In it he states:

At Chewy, we had maniacal discipline when it came to how we spent money. The company-wide culture of frugality came from his example. Free cash flow was our unwavering governor of growth. We grew Chewy from $200 million in sales in 2013 to $3.5 billion in 2018 while spending only $130 million in capital, all of which went into opening distribution centers across the country and acquiring new customers.

Maniacal. Thats all I need to say. The guy is going to get to mars before papa musk and he wont even break a sweat. When FCF starts to catch up to WS expectations every analyst who donwgraded them is gonna get ditched and upgrades will start to happen.
So in the heading i said its a steal. That implies some future higher price target right? Well here is my guess for a conservative price target based on the information above and also some more I probably forgot cos im a retard.

The difference is where share price looks to be and where market cap places us is due to difference in outstanding shares (another reason shorts are fuk)

The difference is where share price looks to be and where market cap places us is due to difference in outstanding shares (another reason shorts are fuk)

This alone means if for not inflation adjusted terms we reached 9.8Bn or whatever the crayon chart says we should reach:
9.8/2.48 = ~3.95 3.95 * $35.5 = ~$140. The share price now to reach old mkt cap is $140 fucking dollars. Thats a 4 bagger from now. It gets better.
from statista :

Considering the annual inflation rate in the United States in recent years, a 2.24 percent inflation rate is a very moderate projection.

If we take 2.24% inflation, the this share price target in todays money means we should reach $182 because of $140 * 1.0224^12, = $182 in adjusted. Thats more than a 5 bagger. basically we could see $10 GME price from short manipulation and buying more is basically a lottery ticket!
I really dont understand the bear thesis. The only bear thesis ( short term this one) was that margin would affect longs more but I looked at it on ortex and its basically bullshit. Buy shares with cash though dont use margin. Own your piece of GME dont borrow it. Bears just spout "DigITaL" or "BlOCKbuSTER" so much Ryan tweeted a shit emoji at them. All the bears think theyre clever. What the fuck makes those cucks special? How are they different now than the ones from $2, or $4, or $10.
Bears are betting against:
Ryan fucking cohen, buisness legend CHEWY from 100k investment, now 40 billion
Michael burry, Investing legend, predicted the housing crisis and is in GME since april
u/DeepFuckingValue , the new WSB god chad, now basically a whale
Reggie Fils-Aimé, gaming and buisness legend, former COO of nintendo
Senvest, a mega fund thats actively managed
Norweigan sovereign wealth fund
Fidelity, Vanguard and blackrock own this shit and are never selling they literally dont give a shit
All of WSB has now formed a shield wall against the bears
Microsoft gave GME highly discounted azure deals and free office use for all employees and a revenue sharing agreement. Bears are stupid if they think MSFT didnt vet GME.

Some valid bear thesis left now (the only ones left) -- Ryan Cohen dies.

2. Now some analysis on the short squeeze and some technical data on puts and calls and ortex data.

Ok everyone on here and their cat, dog, bedbugs and wifes boyfriend knows about the squeeze. Jimmy chill aka cramer even talking about it. Gamestop is literally the most shorted stock of all time and space. The squeeze makes every autist salivate because its basically free money while cucking big money out of like what 1% of their fund.
Although I know all you cucks hate shares, and hate holding, if the squeeze doesnt happen selling is probably the most retarded thing anyone could do. Its literally buy high sell low and you fucking disgust me. STONK ONLY GOES UP.
This squeeze is so monumental that its been sucking sharks in like fresh blood. Most of the funds where shorting this from 30-15 dollars before this year so they didnt really care. It all changed with 2 people. u/DeepFuckingValue and Dr. Michael Burry. These guys are as OG as it gets with GME. I think u/DeepFuckingValue may have even sniffed this trade out before the legend himself. Since then funds will have churned this through their rules and started jumping on this train. Ive been in since $13 with 125 shares. If I had more money Id be buying but im just some stupid student ok. Im merely a medium for this money made information.
The stats for this stock now short wise are, from ortex:
Concrete short interest as of 31 December 2020: 71 Million.
Estimated short interest, January 11th data: (This isnt predicted, this is from data in flow, has margin of error) : 77 Million
Short shares on loan 7 days ago: 50 Million
Short shares on loan now (This breaks the bearish margin calls affect longs more thesis): 54.2 Million
% of known float short: 147% as of 31 December 2020
% of know free float on loaned shorts: 108% as of January 11th.
Some guy on here took into account extra buying on wednesday, Institutions, Burry, RC's extra 7% and WSB ownership (something so stupendously retarded no serious firm will do it) that float on short could be in the 100s of %. Total short float now I would say could be 200-400% if the numbers are correct. This pisses on all other short squeezes. Some countries ban shorting above 100% cos of how autistic it is.
The recent hike in interactive brokers available shares is probably a mix of sell off on friday (remember some guys are now buying lambos with GME money. If they held they could buy 10), calls exercising and puts being covered and brokers ditching the shares. Nakedshort even reported 5 million naked GME shorts on friday. This is bullish as fuck because the best the shorts could do on a red market day was -10%.
Gamestop is still on the SECs threshold list for 27 days now.
This shows naked short selling and downwards pressure hasnt capitulated
Need rockets 🚀 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀:
Ok so now if WSB owns an estimated 6-8% of the stock and we all know to move over to cash accounts now to avoid margin calls, we should be minimizing longs getting margin called. Every bear on stockwits is a clueless cuck who spouts "blockbuster" and these guys dont even know what margin even is so my bet is the colossal 54 Million shares short on loan are gonna be affected by the margin calls more. Why? Because every long on margin is in the green, and now a true zealot/extremist/autist for ryan cohen so will supply their account with collateral to avoid margin call. Shorts are in the massive red zone. How do I know you ask?
Ortex data from Jan 4th 2021:
This is the data from ortex for short interest for Gamestop for Jan 4th
So this shows for jan 4th the estimated short interest is 66.98 Million shares. From the exchange reported 71 Million on december 31st this makes a lot of sense because the share price fell from ~21 to ~17 so shorts took profits. The shares on loan arent for longs too. This is all purely short data, and 47M shorted at $17 this shows.
These shorts are in a circle of hell we cant comprehend and makes satan scared.
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Now for the data for this week:

Ortex short data for Jan 14th for Gamestop
SHARES ON LOAN HAVE GONE UP. BUT 87% OF LOANED SHORTS WHERE SHORTING AT SUB $20.
Cost to borrow is also up, estimated short interest is up to a cataclysmic amount.
Longs on margin need to supply collateral, but we are in the massive green zone, shorts are underwater. Margin calls will ravage the shorts and sting the longs. We also have the uptick rule in place until the end of the day, so shorts can only short on the way up. Im not saying itll happen but this shit is skewed in our favour big time. we need to 💎🙌💎🙌💎🙌💎🙌💎🙌💎🙌💎🙌💎🙌.
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Seen a lot of talk about Gamma hedging and delta.
You realize that the fucking bankers and brokers dont understand gamma hedging right? That shits up their with the black-scholes equation and feynman-kac solution. Forget about it. The retards claiming to understand it are either payed by hedge funds or lose money. The guy who took out outs thinking options exercising and gamma hedging would lead to a collossal sell off on friday lost money on his puts because no one except some quants in a goldman sachs server room know this shit. The idea is simple about neutral delta on options that people take out, but the simple system interacts with every other thing in the stock market, and wow who couldve guessed it, like nearly any other element of the stock market predicting something by the day is nigh impossible. That guy talking about Gamma , Delta and margin calls is on weeklies. Hes no more autistic and equally retarded as all of us. Hes a chill guy though so dont berate a fellow brother.
Now weve established the likelihood of longs getting margin called is far smaller than shorts, on to the options distributions
Two images now: Top one is before the end of the 15th, the other one is after market close:

This shows the suspected melvin puts (51000 contracts, 5 Million shares, rolled up from july, strike price $24) and lots of big ITM calls.
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This shows the big put contract didnt get rolled over and the big ITM calls got exercised on friday. Large puts are underwater big timem while calls are in the big tendy zone.
These two graphs, show before market close and after. As we can see the massiver 51000 put contracts didnt get rolled over and the chances that those were melvins july puts rolled up is very high. They expired worthless. Lots of calls are printing big time while huge amounts of puts are worthless and bleeding money.
Something else we can extrapolate from the charts is that massive options trades are not present on the scale we saw before (tens of thousands).
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We are seeing a discrepancy in the number of puts/calls opening up at the higher prices with calls gaining fast. This could show that some funds are now becoming optimistic on the long or short term prospects of gamestop. There are also more puts than options and if we assume this for shorts vs longs on margin (without even taking into account that all shorts are borrowed shares and pay interest further bleeding cash) then shorts are likely on more margin than longs.
Regardless fellow autists my main point is two show that the bears are underwater and the bulls are flying high with regards to options.
Now lets compare this possible squeeze with others.
Bear in mind this is the most shorted stock of all time, but differences in free float change the share price differently.
Kodak went from $2.16 to $33.2
Volkswagen went from ~200 euro to nearly 1000.
Overstock went from ~$21 to $123
Blue apron went from $2.31 to $18
Ive been seeing some estimated that 1 million shares is roughly a dollars move in share price. This maths is about to be pretty autistic so bear with me degnerates.
$1 now is 2.81% of the share price. Everything in the markets is exponential and based on percentages. So if we assume a full squeeze of ortexs estimated short interest (This assumes no sell off and no new shorts, new shorts can be positive or negative depedning on when in the squeeze they happen) $35.5 * 1.0281^77 = $299. GME to moon. 🌑 .
This shit can happen. Hold on.
GME has squeezed and been manipulated before and it always happens around the console cycles. Shorts never win and they wont win now.

This post right here I found months ago and got me in the squeeze from the honourable and valiant u/Uberkikz aka Rod Alzman
Basically the crayon chart shows green (outstanding shares) orange ( short shares) purple (Market cap) and cyan (Share price). In 2006-2008 the share price rose in tandem with short interest ( Like now ) Until console releases when you can see an abrupt squeeze happend mooning the share price.
This happend to a degree in 2013 with the xbox one but worse conditions for the company and a worse console launch lead to slow short covering but the share price still mooned.
Now we get to the best part. History is repeating itself for the third time and the shares sold short are literally higher than the outstanding shares, which have been decreasing since 2010. Short shares are also at the highest point ever and GME hasnt had a brighter future, well ever. Ps5 and Xbox Series X. are the two most hyped consoles since the Ps2. This is setting up the foundations for massive price movements weve never seen before. This shit has literally never happend, ever. Uncharted waters and we are the captain.
For the insurmountably retarded autists who think that the squeeze has happend look upon this and despair:
https://www.reddit.com/wallstreetbets/comments/kwpf6k/gme_gang_there_hasnt_been_a_short_squeeze_yet/
IHOR IS A MEGA WIZARD
Ihor I quote:

A long-buying tsunami ... is the primary factor for the price move

Ihor Dusaniwsky is managing director of predictive analytics at S3 a firm similar to ortex. He told bloomberg that the squeeze hasnt happend yet and that this was long buying. If someone knows this shit its him. He was talking about the tesla squeeze in january 2020. He has access to resources we can only imagine. Barrons cut his comment that the squeeze hasnt happend yet out it was that fucking bullish. All the media ramming down "Short squeeze has happend" down peoples throats because bears are fucking scared.
The bots on stocktwits spamming bearish sentiment should show how rattled they are.
Edit: You fucking degens just enlightened me that cramer pump is real, funds are ruminating over the long weekend, and stmmy bills pumps stonks and that stimmy bill buys many an xbox. See you at andromeda! Also more rockets.
Edit**: Some autists thought lottery ticket was misleading so instead, gauranteed lottery numbers!**
Edit 3: RYAN FUCKING COHEN TWEETED THE HOMIE JUST TWEETED. PEANUT EMOJI. HES 1) NUTTING 2) SAYING 35 IS PEANUTS 3) GIF SAYS THERES A CHANCE, SHORT SQUEEZE IMMENINT HOMIES
Edit 4: Amazing post here showing that unlucky prize guy was wrong like I said. Ihor also talked about the hypothecation agreement.
Edit 5: This is true and I forgot to add

from u/luncheonmeat79 via /wallstreetbets sent 2 minutes ago
There’s also the chance of a ratings upgrade. Moody’s and S&P have GME at B3 and B-, which is rated “highly speculative”. Ratings are reviewed every quarter, and a review might be due this month (i.e. this coming week or next). Good chance that the agencies might upgrade GME to a B2/B, or even better to the next higher band (Ba/BB).

Edit 6: We are scraping 42 in frankfurt. Granted its low volumes but pre market should open at these prices I think?
Conclusion: Buy shares with cash not margin. Hold shares forever unless RC dies (Shame hes a cybernetic demigod), Melvin bad, Shorts fuk, 🐻 🌈 posting bearish shit are doing weeklies for the second time after they expired red on friday, GME to $200 without squeeze, Ryan cohen a god, GME is still a value play, Good luck have fun.

First edit:
Fuck this thing blew up. in all my years of redditing I have never been overwhelmed with wholesomeness like today. Thank you moderators for pinning this post - I will keep updating this on the regular! Before I go, if anyone wants further information going back before 25th January, here's a chronology of events from pre-squeeze till 4th February written by yours truly.
Valentines Day 14/02 edit:
Thank you all for your positive feedback and for literally all the awards. In all my life I never got platinum, let alone Argentium, and then Ternion!!!
I had a few celebratory drinks last night and I woke up totally shitfaced. It's valentine's day and I will be spending the day with the gf (who as some of you noticed from my page-article, we are expecting by the end of the month and she is right about to pop so she needs extra care and attention). I will be reading all the comments during the day, every time the gf turns her head a bit from me. I'm saving the comments with links to DDs so that I can add them later on.
I urge each and every one of you to read the new section 'HOW CAN YOU HELP ME WITH THIS THREAD'
Again thank you for everything and stay positive! Make sure to let the ones who care about you know that you care about them too today! Happy Valentines Day!
______________________________________________
It took me a very long time to collect and create abstracts, but I finally finished. I'm totally exhausted but quite proud of myself for bringing you everything you need to know so far in one thread.
I would love for this thread to be stickied, and if it does I plan to continue to update the same thread every day. If it does not I will continue posting updated versions every day. I also have my own website where I will keep updating this list.

Please help spread this around - knowledge is power. If you have a link to more DD leave a comment!

Please note that all Dates and Times posted are Central European Times (CET)
Obligatory: This is not financial advice. I am a smooth-brained holder of GME 🚀💎🤲 We like the stock!
______________________________________________

Doing your part

The Congress hearing will be streamed online on the 18th of February. Please email your representatives before this day.
What else can I do?
Make sure that you are not allowing shorts to borrow your shares to short-sell them!

How Can You Help Me and This Thread

First of all, THANK YOU. If you really want to help me and our brothers, here's what you can do:

Read and provide criticism, help me make better summaries and one-liners for the links to make it as readable as possible (think: ELI5)
Share this post to everyone you know - link this thread in WSB threads as comments so that we can educate the ignorant. We can link it in a way such as this: " Here’s a link to the motherload of DD for our favorite stonk " Empower others with knowledge
Look for any DD I have missed, old and new, especially in OG WSB from before the coup - send them to me as links in comments AND AS CHAT MESSAGES. I am going through all messages and I will update later today
We need to find a way to archive all the DD links from WSB so that if the mods of WSB catch on, we can have a backup of the threads before they delete them!
Collect more information on the coup, such as the info that was present from wallstreetbetstest and u/zjz posts. The retaliation messages, proof of removals of threads, bans for no reason ...etc.
Collect fake media articles that we can disprove so that I can compile a full list of bullshit media providers and articles
Let me know how I can better organize this thread.
and finally, don't forget to REPORT SHILLS. I would love to become a moderator and be able to investigate and ban shills myself. I applied but I don't think it will happen for now.

______________________________________________
Backdated posts added later in edits:

11-02 03:00
Added the Chronology of events from pre-squeeze to 4th February.
09-02 12:45
22-01 13:55

______________________________________________

The List of DD Begins Here:

13-02 18:10 Shills on reddit being paid up to $650/week.

13-02 17:45 Level 2 data shows that at certain moments during trading days we may be just a few thousand shares away from hitting the high asks.
13-02 15:51 Citadel may have a long position in TSLA and will probably have to sell if it comes to liquidity when having to cover shorts (or bail out HFs again).
13-02 15:50 Intensive thesis on the Congress hearing this Thursday 18th Feb, investigating DTCC and Brokers for their complicity in enabling naked shorting, and likely collusion to shut down trading on the 28th Jan. You can help out by contacting representatives with the points mentioned in the thread.

On Thursday you can watch the live stream here.

13-02 07:50 IV changes in options indicate that a $50 support level is established with a possible $50-72 channel. Analysing option prices shows that another run-up is coming.
13-02 06:30 At this point, if manipulators pushed the price down too hard it would have taken more shares off the market through puts, reducing the liquidity further, making it harder for the HFs.

Price target prediction end of next week 19th Feb @ $58-59, with peaks above $60 to issue further Calls (to get paid the premium) then hold it below this line.
The following week 26th Feb will end below $70 as there is a large off-set of calls vs Puts at this strike price, and a gain from 50-70 in two weeks will bring in more retail investors again.

13-02 05:15 We are currently in a liquidity crisis and shorts cannot cover in such an environment. Manipulators fought hard to keep it below $55, which was the strike price that would have hurt them the most.

Tool to analyse the max pain price.

13-02 04:50 Prediction that during the Congress hearing this Thursday 18th Feb, GME trading may get halted until the hearing is over. DFV will hopefully explain all the fuckery that has happened so far, and the web of lies will begin to unravel. This would bring back retail investor interest and push the price back up.
13-02 04:00 A ranting reminder that any time someone is being an aggressive bully, they are operating from a place of vulnerability. Once you know this it’s easy to spot the chink in their armour that they’re trying to compensate for. We have the power.
13-02 03:00 GME is only where it is now because of manipulation. More importantly, if you think that HFs and the manipulators are planning to give up and ‘settle’ to cover at $50 you are wrong. They’re continually doubling down and won’t rest until they bring GME down to $0.

12-02 22:50 WSB Warzone - Since the most discussed ticker was GME, the post was deleted.
12-02 17:10 Compilation of Due Diligence

The surge up to $480 was likely not short-squeezing, but reducing liquidity along with massive retail investment along with Gamma squeeze covering naked options.
HFs liquidated significant positions of major holdings causing red days to have cash for covering positions.
Shills, bots and crooked mods have infested WSB to spread FUD and delete posts and users fighting the good fight.
Massive amount of $800 Calls expiring March 19th, along with massive amount of Puts for TSLA - as GME spiked TSLA tanks
We will likely not see a massive squeeze, but a slow cover similar to TSLA short squeeze.

12-02 08:20 Shorting halted by most Brokers

In fact iBorrowDesk only saw a 100k share movement from the 1.4M shares available to borrow all through the trading day.

12-02 07:00 FTDs: HFs naked short positions opened after 1st Feb (after the FINRA report data) and not before so that they do not get accounted for in the latest FINRA report. These new positions will have to be covered by 24th Feb if they do not want them to be shown in the next report.
12-02 02:00 Data assimilation (extractions from FINRA and Yahoo Finance) showing December 2020’s short positions that are in the red, and probably are not covered by now at significant losses (the real bagholders).

Shorts were betting that GME wouldn’t pass $20.

11-02 16:40 GameStop Executives held the line and did not sell any shares at peak, even though they had the option to.
11-02 16:00 Why we don’t need a squeeze to win, Ryan Cohen’s changes to the company operation will blow up the company’s value.
11-02 15:00 Implied Volatility surges, particularly for $800 Calls expiring Feb 26th, indicating higher volatility in the days to come.
11-02 14:45 Calculations showing that:

~40M shares held by retail investors (~80%)
~54M shares held by institutions (~113%)
~48M shares as float (this is probably incorrect as Morningstar reports a float of 27M)
GME detained at 193% total
Real short interest at 138% (if Morningstar is correct, the SI would actually be 248%)

11-02 12:30 ETFs went on a buying spree, reducing float, and diamond handing.

Link contains breakdowns of institutional shares held and changes

11-02 05:10 A list of potential upcoming changes to company operations that will make the stock much more interesting for retail investors.
11-03 03:50 A reminder from an older investor to always stick to your original plan and not get distracted by some shiny object. If you find something and ten people tell you that it’s worthless, then it isn’t.
11-02 03:00 The state of WSB since the moderator coup
11-02 01:35 Shorts could have covered on the upswing on the 10th Feb, then released fake news on Fidelity selling their shares then started short-selling and short-laddering to drop the price again.

11-02 01:10 A comparison of Short Interest data from providers.

10-02 08:30 Shorts have most probably been buying $800 Calls to make it seem like they ‘cancel out’ their short positions.
10-02 08:20 Figures, calculations and logic showing that the Short Interest is higher than anything reported.
10-02 07:50 An overview of what happened so far, with psychology and reasoning of HFs along the way.
10-02 06:15 DD on possibilities of covering and outlook of potential outcomes.
10-02 06:10 Crunching Finra’s SI report shows that SI is over 117%, and that there were 112% more shares shorted than were actually available to purchase on 27th January. It’s possible that between 1/13-17 about 7M shorts were covered, but they had to have continued to short like crazy since then to push the price down.
10-02 05:20 Naked shorting was probably aided by DTCC who probably shut down buying to stop the squeeze to avoid a scandal. Shorts likely hid their open positions via a loophole which generated synthetic longs. If this is correct there is a large amount of counterfeit shares floating in the market.
10-02 04:22 Finra reports 78% SI, while institutions own 206% (144M shares) of all outstanding shares. This could mean that actual SI is around 150%.
10-02 03:00 Finra releases SI data: 78.5%

09-02 20:00 A compilation of manipulative tactics and logical fallacies to help you identify when they are being attempted against you.
09-02 12:45 Biden administration cannot allow itself to lose trust at the beginning at the term, and HFs Brokers WS and the media may be in a worse position than we thought.
09-02 08:45 Cramer exposed - video from 2006 shows how himself (when he managed an HF) and other HFs manipulate markets.
09-02 08:20 Shares being bought around $270 after hours.
09-02 02:00 Proof that FINTEL are altering short data, with replies from CEO.

08-02 17:00 Shorts may provide fake data to FINRA for a relatively small fine which could help save them millions-billions.
08-02 14:15 Compilation of DD showing that nothing has changed no matter what the media is saying.
08-02 09:50 They are losing $2B ever 2.5 days
08-02 01:45 Why to buy GME regardless of a squeeze. The future of GameStop is bright.

07-02 16:45 Hypothesis that Melvin is just a tool for larger hedge fund to take over Citadel and take trillions from them.
07-02 16:40 Evidence shows the HFs likely use a loophole trick to appear as if they covered their shorts using synthetic longs generated from options.
07-02 13:30 A very useful spreadsheet to track and analyse stocks
07-02 03:45 There is no mathematical way shorts covered for Jan 13, 22, or 25 as is being reported by SI data providers - they are lying.

06-02 22:00 The interstellar yo-yo theory: every 13 days (settlement days) stock price increases and pushes back by selling more synthetic long positions (fake shares into the market), FTDs increase
06-02 18:20 Institutions hold 177% of float, proving the existence of a huge amount of synthetic longs.

05-02 23:40 HFs want you to think that they repositioned and covered their shorts, but calculations show that this was impossible and the conditions were not ideal to do this without incurring massive losses.
05-02 19:30 GME and AMC graph comparison, showing the exact same movement.

02-02 23:30 Analysis of 265,000 rows of SEC data shows massive amount of FTDs compared to the rest of the market - likely that it is a result of massive illegal share counterfeiting by shorts.
02-02 05:30 The market may collapse due to the creation of a massive number of preexisting synthetic longs that were bought and held. To fix it, market makers decided to make more, but their cure is also a poison they can't stop taking.
02-02 04:00 Melvin claims to have closed out their positions, but used an illegal loophole to make it seem like they have.

01-02 23:20 Short Interest appears to have fallen but in truth is being shoved under the rug of option traders.
01-02 20:45 A list of misinformation articles inducing FUD
01-02 20:30 Following the crumbs: How GME is exposing illegal activity
01-02 17:15 Psychological warfare - FUD and manipulated dips along with further short-selling to make you believe that you’ve missed the peak.
01-02 10:20 Evidence of massive naked short selling fraud.
01-02 02:30 Public data suggest massive securities fraud creating more shares than exist, and that retail investors may hold more than 100% of all outstanding shares.

31-01 09:10 Wall Street is freaking out because they are about to get caught doing extremely illegal shit that may implode the whole system - fake shares in the float.
25-01 23:30 Today’s co-ordinated attack: let the price run up only to jack up margin requirements, then dumped.
22-01 13:55 Make sure that you are not helping shorts borrow your shares and short sell by opting out with your broker! Some brokers settings are by default, so you have to change it yourself.

A chronology of events pre-squeeze till 4th February written by yours truly.

Please help spread this around - knowledge is power. If you have a link to more DD leave a comment!

Doing your part

How Can You Help Me and This Thread

First of all, THANK YOU. If you really want to help me and our brothers, here's what you can do:

Read and provide criticism, help me make better summaries and one-liners for the links to make it as readable as possible (think: ELI5)
Share this post to everyone you know - link this thread in WSB threads as comments so that we can educate the ignorant. We can link it in a way such as this: " Here’s a link to the motherload of DD for our favorite stonk " Empower others with knowledge
Look for any DD I have missed, old and new, especially in OG WSB from before the coup - send them to me as links in comments AND AS CHAT MESSAGES. I am going through all messages and I will update later today
We need to find a way to archive all the DD links from WSB so that if the mods of WSB catch on, we can have a backup of the threads before they delete them!
Collect more information on the coup, such as the info that was present from wallstreetbetstest and u/zjz posts. The retaliation messages, proof of removals of threads, bans for no reason ...etc.
Collect fake media articles that we can disprove so that I can compile a full list of bullshit media providers and articles
Let me know how I can better organize this thread.
and finally, don't forget to REPORT SHILLS. I would love to become a moderator and be able to investigate and ban shills myself. I applied but I don't think it will happen for now.

______________________________________________
Backdated posts added later in edits:

11-02 03:00
Added the Chronology of events from pre-squeeze to 4th February.
09-02 12:45
22-01 13:55

______________________________________________

The List of DD Begins Here:

13-02 18:10 Shills on reddit being paid up to $650/week.

On Thursday you can watch the live stream here.

Price target prediction end of next week 19th Feb @ $58-59, with peaks above $60 to issue further Calls (to get paid the premium) then hold it below this line.
The following week 26th Feb will end below $70 as there is a large off-set of calls vs Puts at this strike price, and a gain from 50-70 in two weeks will bring in more retail investors again.

Tool to analyse the max pain price.

The surge up to $480 was likely not short-squeezing, but reducing liquidity along with massive retail investment along with Gamma squeeze covering naked options.
HFs liquidated significant positions of major holdings causing red days to have cash for covering positions.
Shills, bots and crooked mods have infested WSB to spread FUD and delete posts and users fighting the good fight.
Massive amount of $800 Calls expiring March 19th, along with massive amount of Puts for TSLA - as GME spiked TSLA tanks
We will likely not see a massive squeeze, but a slow cover similar to TSLA short squeeze.

12-02 08:20 Shorting halted by most Brokers

In fact iBorrowDesk only saw a 100k share movement from the 1.4M shares available to borrow all through the trading day.

Shorts were betting that GME wouldn’t pass $20.

~40M shares held by retail investors (~80%)
~54M shares held by institutions (~113%)
~48M shares as float (this is probably incorrect as Morningstar reports a float of 27M)
GME detained at 193% total
Real short interest at 138% (if Morningstar is correct, the SI would actually be 248%)

11-02 12:30 ETFs went on a buying spree, reducing float, and diamond handing.

Link contains breakdowns of institutional shares held and changes

TL;DR - No. You will have to read this one. It took a lot of research and typing to prepare this for you. But personally I'm a GME believer and it WILL fly 🚀.
So you bought GME shares because strangers online told you to and you begin to ask yourself if you are retarded. The answer is yes, yes you are. But there is a good chance you are a lucky retard. If you are FOMO guy you have to decide which scenario is more likely and enter if you believe in happy endings.
There is a lot of noise regarding GME and there is barely any good DD anymore. This is why I decided to put this together. You have to keep in mind that I am a retard myself and not an OG GME gang. I entered GME in January at $19, paper handed in worst possible moment at $32 because I thought squeeze has sqoze. I am now back in the game and reinvested my profit and more back into GME. Only reason why I feel competent to do this is because a) I read a lot about GME and shovel through all the noise to find meaningful info b) apparently no one else is willing to do it properly.
So here it goes from the worst case to the best. All possible scenarios I can think of. If I miss anything or I messed something up, please let me know and I will update this list. This is not a financial advice. You have to make up your own mind and if you can actually read, do your own research.

"WE ARE FUCKED!" scenarios:

Ryan Cohen played us all (EDIT: it appears this scenario is impossible. Leaving this up as another proof that I am indeed retarded.) In this scenario RC sells or already sold his shares. We have been duped and it all has been pump and dump. We are all royally fucked.
For this scenario:

RC, despite what you can read around here, is not your actual daddy. He is a business man looking to make profit.

Against this scenario:

RC is fucking rich and if he wanted, he could already retire.
It would ruin his credibility.

How do we know it is happening:

We learn through official paperwork that RC sold his shares, price reaches near 0 within minutes.

My personal opinion:

Near zero chance this happens. But if its does, Price Target (PT) is very low.

GME is practically bankrupt It turns out that RC comes in too late. GME is bankrupt in few months.
For this scenario:

That was shorters play from the beginning.

Against this scenario:

According to DD posted by people on WSB, GME books look good.
New console cycle, stimulus money, post COVID optimism all point that GME should be afloat longer then we need them to.

How do we know it is happening:

We learn through official paperwork that GME is in a very bad condition.

My personal opinion:

Very low chance that this happens due to againsts. But if its does, Price Target (PT) is 0.

Shorters pull a fast one on us In this scenario institutions find a way to squeeze margin positions, outplay options and wait out long positions.
For this scenario:

They have written the rules of the game and honestly, they know much better how to play it then us.

Against this scenario:

If they could do it they would probably have already done it instead of loosing almost a billion in options last Friday.

How do we know it is happening:

Serious price drop on Tuesday despite short restrictions.
Price falls in following days below $20 per share and refuses to come back up for a very long time.

My personal opinion:

Non-zero chance this happens. It is possible. But IMO unlikely because I believe that if they could save their options they would have done it already. PT: uncertain but definitely below $20. $10-$15 if I had to guess.

Neutral scenarios:

We are in a deadlock aka. "neutral but actually bad" In this case old shorts are actually covered and we have new shorts on our hands. Price volatility and actual price slowly decrease. Both sides play a waiting game. RC and GME are radio silent for few months.
For this scenario:

Institutions has already proven that they are committed to their shorts. And they will not admit defeat.
Shorts have more money and patience.
If shorts are replaced by new ones, they will not bleed (but that's unlikely).
We believe, but a lot of us have paper hands and/or can't afford to keep cash frozen to wait this out.
Hype will die down and with it our conviction.

Against this scenario:

If the price settles above $30 or even better above $35, shorts will bleed money.
If the price remains low ($30 or below), there may come other large investors for a long position after they realize that this is a good value investment. This would trigger good scenarios.

How do we know it is happening:

Price volatility decreases over next week or two and settles probably somewhere between $25 and $35.

My personal opinion:

Honestly I'm mostly afraid of this scenario. But at the same time it's not very likely that shorts are replaced. Then again, if nothing major happens relativly soon, this is still a likely scenario. PT: $25-$30 for months to come until one side wins.

We are in a deadlock aka. "neutral but actually good" In this case price volatility slowly decreases, and both sides play a waiting game. RC and GME are radio silent for few months. But in this scenario we overcome our collective retardation and show how strong we are through our unity. Price slowly rises over next months as shorts slowly close their positions.
For this scenario:

If the price settles above $30 or even better above $35, shorts will bleed money and will be covering their shorts.
One should never underestimate autists.

Against this scenario:

United retards with diamond hands? Retail investors are market makers? I want to believe that we have that power but lets keep it real.

How do we know it is happening:

Price volatility decreases over next week or two and settles probably somewhere between $25 and $35. But the trend will become upward after that.

My personal opinion:

Hard to say. I think some actually good scenarios are more likely then this one.

Good scenario:

Slow and steady short squeeze We win! Shorts are out of ammo, Friday dip was their last hail Mary to stop loses on their puts and are forced to close their position. GME begins it's burn to the moon!
For this scenario:

Shorts are already kind of fucked.
Big investment firms have proven many times before that they are arrogant and they can be very wrong.
GME is shorted into oblivion and unless it declares bankruptcy in next weeks or months they will HAVE to exit.
Any good news will make this only more likely (like new investor reveals that they are getting involved for a long position).

Against this scenario:

Like I said before, we don't exactly know what shorts could have up their sleeve.
If shorts are replaced by new ones they will not be forced.

How do we know it is happening:

Price jumps on Tuesday and continues the trend more slowly later even without short restrictions.

My personal opinion:

It's likely and this is my bet. PT: very hard to say but could be anywhere between $60 and $200 or even way more in next weeks or months.

Mother of all Short Squeezes

We make history It turnes out RC actually is your father. In next few days or weeks he reveals his master plan and shorts are royally fucked. They will sing songs about us.
For this scenario:

All of the "good scenarios" fors, but the good news is actually something big RC or GME reveals that sends shorts running for their life.

Against this scenario:

RC signed a document that prohibits him from acquiring more then 20% shares and while float is low compared to shorts, it's not enough for MOASS.

How do we know it is happening:

Price opens at $200 or $400 and only goes up. Sorry FOMO guys, the rocket missed the Moon is already past Jupiter.

My personal opinion:

I and many others dream that RC drops a bomb before Tuesday, but I honestly give this maybe 10% chance of happening. PT: a random number between $420.69 and infinity.

Dear FOMO guys

If you decide that GME hype is not empty and that the Moon is within reach, please buy non leveraged shares. Margin, leverage or options could fuck you up short term even if in the end we win.

My position:

254 long shares at $35.90, 205 leveraged shares at $36.48 (most protected down to $23, considering protecting them even more). Don't judge me, I am europoor.

EDIT 3 : CONGRATS TO ALL GME HOLDERS. TRUELY HONORED TO BE PART OF THE GME FAM. 🚀

Introduction

PDF VERSION HERE (20+ pages) with all the references and better quality illustrations but without updates and typo corrections. This is the FIRST VERSION of the post, but there could be more edits. I wanted to do a more extensive DD but as my exams start tomorrow I don’t have more time. If you want to take my work and extend it, please feel free to do so, just give a little shout out.
FIRST AND FOREMOST, SHOUTOUT TO 🚀💎🙌 GME GANG 💎🙌 🚀, YOU’RE IN MY ❤️.
This DD is just my own analysis. I put my money where my mouth is but this is definitely not advice. Do your own DD.
Last thing: Some stuff might be unsourced in this post but everything is sourced in the pdf version. While it’s not impossible that I might have missed some stuff, most of the time I put the stuff that I quote from other sources in italics. My ego is not big enough to feel like reformulating other people’s ideas and even less to steal other people's ideas. All I do is just gather insightful facts, figures, ideas and analysis.

Big picture

1.1 Macroeconomic View

I will be brief here, I think everyone knows what’s up basically.
Figure 1: although the USD is worth a lot less, the S&P 500 is doing alright. Thanks Jerome.
Enthusiasm is the key word here as we are in an environment with a very accommodative monetary and fiscal policy (thanks for the stimulus checks). Equities and Bitcoin hit record highs thanks to positive vaccine news and the markets hope for a fiscal package. The Federal Reserve is going heavy on asset purchases, bailouts and loans. And its balance sheet is expanding as well as money supply. Interest rates are extremely low.
Check for example, the Shiller PE ratio to see the enthusiasm driving the markets.
On a macro-level side from the risks related to the pandemic, the only worrying signs would be the shrinking money velocity or a suddenly-rising inflation (hyperinflation is bullish for stocks but not for the real economy).
That being said, we know how the FED and the government reacted to support the economy and the markets. Low interest rates and weak US dollar which is continuing to depreciate is very bullish for stocks overall.
I keep the macroeconomic view very short for that GME correlation with the S&P 500 is low - about 28% over the last 6 months. Moreover despite GME’s heavy reliance on brick-and-mortar stores, GME continues to get closer to profitability even with the pandemic.
If the pandemic would make the stock market to crash again during the trade, I wouldn't sell at a loss but wait a few days and then buy a LEAPS. This is my plan. Don't follow it, just make sure you have a plan in case it happens, it's important to avoid buying too much the first dip (because you might get a better price later) or worse, avoid a panic-selling and take a loss instead of tendies.

1.2 Sector(s) View

Figure 4: Video game market value worldwide from 2012 to 2023 (in billion USD)
Figure 5: Retail ecommerce sales in the United States from 2017 to 2024 (in million USD)
Video game total adressable market and ecommerce total adressable market keep growing, that's all we need to know on a macro-level. Now, the real question is not about the market itself but about the compny business model.

GameStop Corp.

Market cap $1.31B
1-year performance 209.87%
Shares outstanding 69.75M
Short interest 68.13M (97.68% of the outstanding shares)
Held by insiders Between 13.6% to 27.3%
Held by institutions Between 110.5% to 122.0%
Owned by Ryan Cohen 12.9%
Owned by BlackRock 17.1%

2.2 Timeline

Table 1: GameStop timeline.
Short-term the sector is pretty hot with quarantines and the launch of next-generation consoles which will impact positively year-on-year sales growth. The pandemic could have been an opportunity but GME has still too many physical stores and not enough ecommerce presence yet to take advantage of it.
For the next earning release, the question is : how much PS5 and Xbox GameStop was able to get? And how much they sold in bundles (at high margins)?
Although it’s still unclear from what I’ve found it’s pretty bullish:
GameStop Corp. employees across the country were caught by surprise on Saturday when the video-game chain suddenly announced new shipments of the highly coveted PlayStation 5 and Xbox Series X consoles - bloomberg.com/news/articles/2020-12-14/gamestop-employees-rattled-by-surprise-shipment-of-ps4-xbox
inverse.com/gaming/xbox-series-x-restock-walmart-target-gamestop-january-2021
https://preview.redd.it/h8lt7bwhd6961.png?width=774&format=png&auto=webp&s=e29536613629d3d86bce03bc9e4a89a4e983c337
Figure 6 : https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=gamestop

https://preview.redd.it/n42qka5prw961.jpg?width=1030&format=pjpg&auto=webp&s=e634ddea7ccf954277a70e57ffa4e957badff22b
The recent Microsoft deal is extremely bullish for GameStop and could help the company to reach profitability sooner than expected. Here are the details about how it could impact GameStop’s profitability:

In years 3 and 4 combined, if just 5 million customers extend the subscription for two years, GameStop makes $180 million in incremental profit with zero cost involved. That's nearly a quarter of GameStop's current market cap in recurring income at 100% margin. - Justin Dopierala, “GameStop Revenue Sharing Agreement With Microsoft Shifts Sentiment.” SeekingAlpha.

2.2 Business Model and Management

Gamestop is omnichanneling into online activities according to Ryan Cohen recommendations although it doesn’t mean they will execute it perfectly this is bullish.
- “GameStop needs to evolve into a technology company that delights gamers and delivers exceptional digital experiences – not remain a video game retailer that overprioritizes its brick-and-mortar footprint and stumbles around the online ecosystem.” Ryan Cohen.

Table 2: GameStop is dangerously (for the shorts) getting close to profitability.

The company attributes the losses this quarter to the end of the console cycle and the limited hardware and accessory availability that came with that, as well as various game delays, and an 11% reduction in its store base - partially offset by recaptured sales at other locations and online. → The company should be profitable very soon despite being priced for bankruptcy for a long time → Expectations are incrediblly low until recently, more investors are believing in the vision esp. with Ryan Cohen.
GME e-commerce sales were up 257% year-over-year.
GME reduced its selling, general, and administrative expenses by $115 million.
GME repaid $10 million in debt in Q3 2020.
GME is diversifying sales to include more high margin items like PC accessories, PC monitors, etc (If I speculate, there may be partnerships with certain brands).
Focusing on loyalty programs like power ups and rebranding.
As of Feb. 2020, GameStop had 5,509 physical stores.
GME is closing unprofitable locations: they are closing 1,000 stores in Q1 2021 (by the end of March of 2021).
- I’d like to quote a fellow GME gang member on this: It's no secret that brick and mortar is falling off, and if GameStop were to fight tooth and nail to remain a largely brick and mortar retailer they would go bankrupt in no time. It is also a fact that underperforming stores drain cash, which lowers net income and thus lowers earnings per share. Any store that is LOSING MONEY or is barely breaking even is keeping the stock price down because it's preventing future growth and killing net incomes. Closing underperforming stores will lead to a higher EPS and more cash that can be allocated to growth. - horny131313.
Gamestop is rebranding, and shifting to becoming the one stop video game and video game related product online retailer. While we haven't seen exactly what this will be, it is bullish to see them pivoting into other products besides just video games. Headsets, TVS, PC parts, you name it. You've seen the omnichannel memes, but we know that If they are bullshitting, Cohen will step in. Expect to see real progress made.

Some words from the last earnings:

"We anticipate, for the first time in many quarters, that the fourth quarter will include positive year-on-year sales growth and profitability*, reflecting the introduction of* new gaming consoles*, our* elevated omni-channel capabilities and continued benefits from our cost and efficiency initiatives*, even with the potential further negative impacts on our operations due to the global COVID-19 pandemic.*" George Sherman, CEO.

Possible catalysts (from KYJELLYTIME69):

A possible new Nintendo console release in ~1-2 years
Currently distressed commercial REITs = ability to negotiate lower rent = more $$$
Likely return of inflation (debatable but money supply ballooned and we are seeing velocity pick up a bit) with JPOW promising to keep rates at 0% even when inflation comes back = bullish for all stocks, bears will get slaughtered
OG printer Yellen manning the treasury in a month + possible dem senate = more stimmy checks = more money going into GME
If sales improve and balance sheets continue improve, we might see more credit upgrades
Better sales = possible dividend reinstatement, I couldn't care less about dividends but guess who's going to be paying? The shorts lol. If Sherman had balls, he would pull an OSTK and announce a special dividend , which will actually lead to a short squeeze while wsb laughs collectively as we get meme returns from this boomer move.

2.3 The Short-Squeeze Thesis

Figure 6: Stare statistics from Oct. 2019 to Nov. 2020
In terms of metrics, the DTC (days-to-cover) actually decreases, lowering the probability to get a short-squeeze short-term. Don’t get me wrong, this DOESN’T mean that it can’t happen, the % of shares shorted is still crazy high.
Days to cover: It gives investors an idea of potential future buying pressure. In the event of a rally in the stock, short sellers must buy back shares on the open market to close out their positions. Understandably, they will seek to purchase the shares back for the lowest price possible, and this urgency to get out of their positions could translate into sharp moves higher. The longer the buyback process takes, as referenced by the 'days to cover' metric, the longer the price rally may continue based solely on the need of short sellers to close their positions. Additionally, a high 'days to cover' ratio can often signal a potential short squeeze. This information can benefit a trader looking to make a quick profit by buying that company's shares ahead of the anticipated event actually coming to fruition. (Investopedia).
In terms of corporate actions, here is a quote from September mentioning the hostile takeover from Ryan which would trigger a massive short-squeeze, here is the explanation:
Short Squeeze Potential - If Ryan Cohen successfully negotiates a purchase price with the Board then the shareholders will have to vote on it. Unlike the proxy battle where Hestia and Permit were running a minority slate of directors, an offer to purchase GameStop would force institutions like Vanguard and Blackrock to call in their shares. By doing so, the shorts would be forced to close out their positions and GameStop would finally have the greatest short squeeze of all-time. Ironically, Cohen could use this opportunity to sell all of his shares and use the proceeds to entirely fund the acquisition of GameStop going down as the first person in history to acquire a billion dollar company... for absolutely nothing. In fact, his acquisition price would be less than zero. It will be exciting to see how it all plays out as according to Bloomberg/WSJ there are now 58 million shares short as of 8/31/2020 with only 65 million shares outstanding.
If I were short, I'd be sweating bullets right now. This won't end well and will ruin many.
Justin Dopierala is President and Founder of DOMO Capital.
How to know when the potential short-squeeze could happen?

Massive volume in short dated calls. [...] If you have shares, DO NOT SELL COVERED CALLS FROM THEM. by doing this you make the likelihood of a squeeze decrease. - horny131313
Unwind their short position with some behind closed doors deal. A scenario like this could include: Melvin offering shares of other stocks at discounted prices in exchange for GME shares or to unload a portion of their short shares. The second party to this deal could also offer to buy GME shares for higher than market prices - horny131313

If you want to do a further analysis on short-metrics I put some additional figures - you might find some kind of pattern idk.
Figure 8: Share statistics of December 2020
Figure 9: Available shares to short vs. fees in %.

2.4 Is GME Manipulated?

Maybe.
I know there is actually a prob. with the % daily returns (it isn't equal to 100% BUT the proportions still hold true on a non 100 point basis). The main point is that: negative daily returns were much higher than positive ones.
If you are familiar with the stock market, you might have noticed that winners do not act like this usually: total return was +21% yet there has been 53.3% red days. If you look at regular stocks which have positive cumulative returns it doesn’t happen that often (outliers aside).
This is why I suspect that the stock is being manipulated but the weird stats might be explained just because the stock kept being shorted although it was not enough to keep the price down.
Another opinion on this:

Melvin and BoA both have short positions, and are desperately trying to drive the price down. Unfortunately, it is getting harder and harder to convince people that gamestop is a failing business. They are sweating and will continue to sweat. Given the buy side volume, they could close these short positions gradually without triggering a massive squeeze, however it WILL drive the price up significantly higher than it is now. - horny131313.

2.5 What 2020 Has Taught Us?

I think at this point it is the wrong question to ask (is the stock being manipulated?). To me, the most important thing is what is the upside potential and the risks associated? Then, how to trade GME?

If you're new to gamestop, the volatility will seem scary but the shorts fight hard with this one. -10% days followed by +20% days are not unusual. - horny131313

I would like to elaborate on this very idea. For this, check GME statistics for 2020:
https://preview.redd.it/t05xum2zc6961.png?width=764&format=png&auto=webp&s=b2e092560bba3b3091a6fe8bf0bceea2ce7b9f5c
https://preview.redd.it/odbxo3sxc6961.png?width=772&format=png&auto=webp&s=7897f1dac841aa381b916046c3652e2d2c4ece68

Whether the stock is manipulated or not, MOST of the 2020 trading days were negative.
The worst daily returns were hard to handle honestly we are talking multiple worst than 14% daily drawdowns.
You could more than triple your money WITHOUT LEVERAGE.
Let’s say you bought late Apr. and sold late Aug. you could have been at -13% returns and +31% the next week if you had diamond hands. For the real diamond hands you had +147% returns the next 2 months.

Psychologically this was a hard trade for sure. But for those who had diamond hands, it was pretty amazing. If you don’t feel comfortable being at -20% or even -30% returns for months before the stock literally BLOWS UP… Reduce your position and diamond hand with a smaller size. Better to win with less than lose with a lot…
TLTR: DIAMOND-HAND THIS OR DON’T TRADE THIS AT ALL.

Risks

3.1 Upside Risks

RC Ventures LLC increases its stake.
- It could be VERY soon. On the 31 December 2020, someone bought 900K shares, it could be Ryan Cohen given the size of its last purchases:

Figure 10: Last RC Ventures GME Purchases. Notice how the biggest numbers (e.g. 800K & 500K) while the smaller ones weren't (e.g. 320K, 256K or 128K).
Figure 11: Check who tweeted this on the same date as the 900K shares purchase?
EDIT : the recent 900K-share purchase after hours were not "purchases", it was quarterly option settlement. - KYJELLYTIME69.

This is very bullish because after the disclosure of additional buying from Cohen last time, even though it strangely took 1 full trading day for the market to pop up, GME shot up 29%.
Surprise investors with their holiday sales and/or EPS.
- GME will more than likely beat earnings next quarter. I won't go into much detail into this because it is not my expertise, however u/Uberkikz11 has done some amazing DD and has been doing so for a long time. This guy literally goes into GameStop stores to get his information. Read this: https://www.reddit.com/wallstreetbets/comments/kh9na8/gme_4q20_financial_model/ - horny131313
RC Ventures LLC gets more than one seat on the board.
RC Ventures LLC begins a hostile takeover.
- On top of its increasing stake, Ryan is supported by both a lot of small and now large investors too.
- Moreover “there is a decent amount of evidence that Ryan Cohen spent the summer of 2020 hiring a badass lawyer and crafting a pretty solid plan to wrest control of a struggling Mall-based gaming retailer from its out of touch Boomer Board and CEO so he can turn it into an ecommerce juggernaut like his baby Chewy. the attorney listed on each of the 13Ds filed by RC Ventures. [...] Chris Davis, Activist Attorney Extraordinaire and His Successful Use of the Consent Solicitation to Remove Dipshit Boards/CEOs” - CPTHubbard.
Moody's Upgrades GameStop's credit rating a second time in a row
- Hoping for a PR soon confirming the recent redemption of the 2021 notes. Potential credit upgrade from Moodys could come now that GME has officially redeemed 63% of their 2021 notes. If we don't get that now, we should get it in March when the entirety of the 2021 notes are retired. Debt considered investment grade and not junk is a big positive and one most overlook. - Stonksflyingup
Short sellers close a part of their position huge short position.
A major hedge fund takes a significant position on GME.
Dividend reintroduction.

3.2 Downside Risks

New short sellers open a position and current ones scale up theirs.
Momentum towards profitability dies out and the company goes bankrupt.
- Honestly if you read this far you know this is extremely unlikely.
Share dilution.

3.3 Overview

Table 6: Upside risks
Table 7: Downside risks

3.4 Commentary

Figure 12: GME is one of or even THE most shorted stock for its valuation (in terms of % short interest).
This means two things:

It is very unlikely for the shorts to continue to short the company especially when its credit rating is being upgraded - we will see if it keeps getting upgraded or not in March.
If the shorts get to short it more (or new short sellers open a position) it will:
- Drive the stock price down (lower market cap), drive the short ratio higher making the unwinding of the short sellers even harder and as a result making the probability to have a short-squeeze VERY BIG if good events happen moving forward.
- Push Ryan Cohen to accelerate its plans.
  - I will personally increase my share-position if it happens.

Conclusion

4.1 Prices Targets

Here is a summary of my post:
When the short % of free float went from a high point (~160%) at around February 2020 to a low point (~140%) - which by the way are in absolute terms both huge numbers- the stock went up ~94% BUT most of the gain took place at 2 key moments: at the recovery of the market crash and then in late August which shows that 💎🙌-ing is key to capture most of the gains.
Figure 13: GME returns from 3 Feb. 2020 to 1 Sept. 2020
Why do I say this? Because when holding the stock you could “feel” like you bled when you watch the stats:

Positive daily returns	Negative daily returns
49.3 %	50.7 %

But IT WAS IN FACT THE SHORT SELLERS WHO BLED HARD:

Best daily return	Worst daily return
23.0 %	-13.7 %

Imagine you sold GME when the -13.7% happened. You would not have captured the 94% returns. So just 💎🙌 and let those shorts go bankrupt.
Table 8: PTs.

4.2 Valuations

“Wallstreetbets - GME 4Q20 Financial Model 🚀 🚀 🚀.” Reddit, www.reddit.com/wallstreetbets/comments/kh9na8/gme_4q20_financial_model/.
“GameStop Rips Higher as Hedgeye Pitches the Long Side of the Trade.” SeekingAlpha, 23 Dec. 2020, seekingalpha.com/news/3647009-gamestop-rips-higher-hedgeye-pitches-long-side-of-trade.
Thanks for reading.

4.4 Letter to the GME Gang

💎🙌 🚀
BIG SHOUT OUT TO THE ALL THE MEMBERS OF THE GME GANG.
I WILL MAKE MORE DDs IN THE FUTURE IF YOU LIKE THIS ONE.
I AM NOT DELUSIONAL OR COMPLETELY DUMB I KNOW THE TRADE IS RISKY BUT IF WE ARE RIGHT, WE WILL MOON THAT IS FOR SURE.
LET’S MAKE HISTORY WITH THIS ONE.
GME GANG 4 LIFE.
Sincerely yours,
ShortTheNasdaq, a proud member of the GME gang.
💎🙌 🚀
EDIT 2: Delos Capital Advisors turns BULLISH for GME throughout 2021 (https://www.cnbc.com/video/2021/01/05/stocks-to-buy-in-2021-strategist-names-three-top-picks.html).
MORE LINKS (not included in the pdf):
https://finance.yahoo.com/news/implied-volatility-surging-gamestop-gme-135401645.html
https://www.reddit.com/wallstreetbets/comments/krdqp5/gme_4q20_financial_model_update/
https://www.reddit.com/wallstreetbets/comments/krgvq6/gme_gang_digital_is_the_rebirth_of_gamestop_not/
https://www.reddit.com/wallstreetbets/comments/kr98ym/gme_gang_we_need_to_complain_about_naked_short/
https://www.reddit.com/wallstreetbets/comments/kr02y8/gme_gang_18_consecutive_days_on_nyse_threshold/
https://www.barrons.com/articles/gamestop-stock-soars-as-short-sellers-take-a-hit-51610572262
https://www.bloomberg.com/news/articles/2021-01-13/heavily-shorted-gamestop-soars-most-ever-as-day-traders-circle
FAQ 1 : Is GameStop going bankrupt? 300%+ yearly growth ecom sales, already closing top ~20% of their most unprofitable locations, high margin partnership with Microsoft, new gaming console generation, Moody's recent credit upgrade on 8 Jul 2020 from C (negative outlook) to B3 (stable outlook)... So extremely unlikely.
FAQ 2 : GameStop employees complain about the company, so is the stock going down? Well listen to Apple's iPhone manufacturers or Amazon employees... There is no correlation between their words and the stock price, if any there is a negative one.
Positions: shares, Nov. calls and some cash on the sidelines to buy the dips.
PDF VERSION HERE (20+ pages) without the corrections and updates but with ALL the references if you want to work from this post or dive deeper on certain points.

Greeting Theta Gang boys and girls,
I hope you're well and not bankrupt after last week. I'm just now recovering mentally myself. I saw a few WSB converts and some newbies asking for tips, so here you go. V2 of my Options guide. I hope it helps.

I spent a huge amount of time learning about options and tried to distill my knowledge down into a helpful guide. This should especially be useful for newbies and growing options traders.
While I feel I’m a successful trader, I'm not a guru and my advice is not meant to be gospel, but this will hopefully be a good starting point, teach you a lot, and make you a better trader. I plan to keep typing up more info from my notebook, expanding this guide, and posting it every couple months.
Any feedback or additions are appreciated
Per requests, I added details of good and bad trades I made. Some painful lessons learned are now included. I also tried to organize this better as it got longer.
Here's what I tell options beginners:
I would strongly recommend buying a beginner's options book and read it cover to cover. That helped me a lot.
I like this beginner book: https://www.amazon.com/dp/B00GWSXX8U/ref=cm_sw_r_cp_apa_OxNDFb2GK9YW7
Helpful websites:

Tasty Trade (TT) and Ally Invest have helpful articles and videos.
- https://www.tastytrade.com/tt
- https://www.youtube.com/c/tastytrade1/featured
Ally training:
- What is options trading? https://www.ally.com/do-it-right/investing/trading-options-for-beginners/?CP=EM2012111
- Top 10 options mistakes: https://www.ally.com/do-it-right/investing/top-10-option-trading-mistakes/?CP=EM2012111
3 common option mistakes: https://us.etrade.com/knowledge/library/options/common-mistakes-options-traders-make
Common options strategies: https://www.optionsbro.com/basic-options-strategies/
Investopedia has tons of great investing info for stocks and options: https://www.investopedia.com/
Kamikaze Cash Theta Gang Videos: https://youtube.com/playlist?list=PLOweupE79XXiBaeH_xBpkUcYUsrAaKQen
20 rules of professional traders: https://www.investopedia.com/articles/active-trading/022715/20-rules-followed-professional-traders.asp

Don't trade until you understand:

You can lose your entire contract value when buying.
You can lose a lot of money when selling "naked", theoretically unlimited.
How option expiration works.
Theta (decay) and how it works. This is imperative since it's attrition when buying and a payout when selling. https://www.optionseducation.org/advancedconcepts/theta
DTE: Days till expiration/expiry
Options positions with respect to price:
- ITM: In the money; strike is below stock value. Signif
- ATM: At the money; strike is just at or above the stock value, often very highly traded. Can be very effective with moderate - long term expiry.
- NTM: Near the money; strike is above the stock value, but fairly close. Slightly unofficial term.
- OTM: Out of the money; price is at least a few strikes from the current stock price. I would say 10-30% over stock price.
- Very OTM: Not a real definition, this is essentially a lottery ticket. Cheap, but almost certain to expire worthless unless there is explosive movement.
Understand delta in general and how delta changes with ITM and OTM options.
Understand all the greeks at a high level, as you get better understand them well. The greeks: https://www.optionsplaybook.com/options-introduction/option-greeks/
IV, IV crush, and how IV affects pricing. In general, you want to sell when IV is high and buy when the IV is low. Increasing IV is good for held calls/puts. IV drop or crush is generally good for sellers.
Selling options can be quite beneficial. Once you have a good general understanding, lookup thetagang . Kamikaze Cash has good youtube videos on most theta strategies (linked above). I personally believe selling options (especially cash secured) is much safer and can consistently make you profits. Θ Gang 4 life.
FOMO and how to avoid chasing a dangerous trend. DO NOT CHASE FROM FOMO!
What intrinsic and extrinsic value are. Know how they are affected by being exercised/assigned and how theta affects them.
Understand that some of WSB recommendations are straight up high-risk gambling and factor in the information accordingly. Be careful with Meme stocks and the survivorship bias on YOLO plays. However, I love the sub and think it’s hilarious. It has a lot of valuable information / DD if you are comfortable with the “colorful” language. It’s also great if you like rocket ship emojis.

Basics / Mechanics

Understand the 4 "main" option types. Buying or selling a call and buying or selling a put. Spreads and more complex multi-legged option strategies are based off these in some way (see below)
You can sell calls with 100 shares of stock or if you own an underlying longer term option; see LEAPS and PMCCs later. Selling calls naked is incredibly risky and often requires Level 4 (very advanced) permissions and usually a lot of capital. I will literally never sell calls naked since I don't want to ruin my life and end up living in a dumpster eating saltine crackers.
Puts can be sold/written cash covered (cash secured), which means you have the cash in your account to buy 100 shares. Your broker will put this money on hold until the trade is closed. Puts can be sold "naked" using Margin and Level 3 (with most brokers). Your broker will hold a percentage of cost of 100 shares (often 30-40%, 100% on meme stocks) allowing you to sell more puts. This increases your available capital/power as well as increasing risk.

General Tips and Ideas:

Don't EVER leave (short) spreads open on expiration day, close them. (more details below)
Start off trading very small. Slowly build up over weeks / months. You need to get accustomed to a fifty dollar swing a day, then a few hundred, then a few thousand. You need to ensure you don't get emotional (see below). I started trading options with 5k, then 25k, 50k, and later over 100k. I added my own funds over time and used my gains to build my account. Don’t go all in immediately, that’s dangerous and unwise.
Especially as you build up the amount of money you have invested, keep it diversified among several stocks.
- Don't go all in on one thing, ever. Be able to take a hit from one stock and not mortally wound your portfolio.
- A company may be doing great, then there's a major product issue out of nowhere. If you are overexposed in one stock this can really hurt you.
- I had to roll options I sold that were about to expire completely worthless because FDX's CEO changed and the stock took a hard dip.
Don't trade emotionally. If you realize you are emotionally trading for vengeance, you should probably exit the trade and cool off for several days with that stock. Same if you get caught up in a wave of hysteria.
Have a plan for every trade, ideally with entries / exits that are specific values, ranges, or a set condition. This helps remove emotions. This is super important for strong movements and high volatility (see later).
Use an options profit calculator from your broker or an online one before entering a "new" trade, especially a complex multi legged trade: https://www.optionsprofitcalculator.com/
“Rolling” an option: Closing your existing option and opening a similar one at different strike and/or expiration.
- Rolling a call “Up” would be selling a call you own and buying a cheaper call at a higher strike.
- Rolling a put “Down and out” closes your original one and buying or selling one at a lower strike at a longer expiry.
- Better broker interfaces have a literal “Roll” button. I know E-trade does. You can manually do it by selecting relevant contract legs.
If you have a losing trade, re-evaluate it. If your initial assumption is definitely incorrect, close it. Don't stay in losing trades forever and lose the entire value of the option over stubbornness. If you re-evaluate and you think your assumption was right, hold, potentially consider adding another cheaper option (or buy another call / put). Rolling out sold options can help here.
Don't try to day trade, especially with options. It's statistically unlikely to be profitable. Day-trading with options introduces extra liquidity risks and is dangerous, especially with spreads.
Try not to over-trade, you'll likely mis-time the market over time. When I get emotional I over trade, then lose additional money on wash sales. If you scale your entries into positions it should help alleviate your desire to exit positions when they turn badly against you. Whenever I buy calls I do it at larger increments after W almost made me loss my hair; luckily it eventually came back.
NEVER enter a position on a stock you have no idea about, especially when you read about it online or heard about it from some rando.
At market open options contracts are often volatile and inflated. Buying during this time can be more expensive. Options are usually cheaper mid-day, I read somewhere 2-3PM is cheapest. I’ve had success around 12-1PM EST after prices settle.
Try wheeling on cheaper stocks once you get all fundamentals down.
When selling puts if you are very bullish consider "doubling down"; note this is higher risk. Use the credit from your put sale to buy shares or a cheap call. This can be roughly inversed with puts, except I wouldn't ever recommend shorting shares.
Learn from your mistakes. You can’t go back in time and beating yourself up (to a point) is useless. Make a physical &/or mental note of it so you don’t do it again. If you don’t learn from it, then beat yourself up so you won’t do it again.
If you have friends that like to trade, I find it helpful to discuss strategies and planned plays. I talk openly with my close friends about my current holdings and planned trades, it helps keep me accountable. If I get a wide-eyed look, I might be doing something excessively risky or stupid. I’ve over-leveraged myself in calls twice and I knew I shouldn’t have done it both times. When I tell my friends what I did and I’m embarrassed, it exemplifies the face that I shouldn’t have done it in the first place. You will also get ideas for new strategies or plays from them. It’s good to stay versatile and use multiple strategies when appropriate. Beware of group think/echo chambers.
I recommend NEVER telling someone what to buy/sell and when. I’ll tell people MY plays or what I like and why, but I will not encourage them to emulate what I do. Depending on the audience, I’ll tell them my exact positions along with my exit and entrance strategy. With closer friends I’ll offer my thoughts on their trades (if asked). If my friend is doing something really risky (one of my friends does some scary stuff) I may ask them if they want my advice, and provide it, especially if they overlooked a risk/event. I will not encourage someone to execute/enter a trade since it has a high potential for hurt feelings or animosity all around.
Don’t fall in love with a stock. Just because something made you money before and you have high confidence in it doesn’t mean it will keep performing. I joke that FDX betrayed me when it started dipping and losing me money. I was over-confident of its bounce-back and sold too many puts too quickly. I’m in several losing trades because of it. However, I will keep good stocks in my rostetracking list or try different strategies or re-enter trades when they change their behavior.
As you start to both buy and sell options and get more experience in general, you'll start seeing the two sides to every trade. You will likely start adjusting your strategies or trying new trades out because of this. Things will likely click one day. Most/all the greeks and options concepts will become almost second nature. For me this was when I could build an Iron Condor from scratch, which was a watershed moment involving a good understanding of many strategies.
Understand Liquidity and volume.
- Trading in low volume, low open interest contracts results in wide bid/ask spreads and difficulty having your contracts filled. Look at all the data for a contract, not just the strike and price.
- Monthly Expiration dates typically have better liquidity.
- Multi-legged trades (Common examples are 2-legged vertical spreads or 4-legged iron condors) have more difficulty being filled, especially on bad brokers like Robin Hood. Having very liquid options for all legs is extremely helpful in obtaining timely and well-priced fills, which maximize your potential profits.
Time in market vs timing the market:
- It is extremely difficult to time the market perfectly. If you wait for the perfect opportunity forever, history has proven you will miss out on gains. Keeping all your money out of the market has proven to be ineffective. Now if there is something serious happening with a stock/the market (like say a new pandemic), don’t go all in. I recommend entering incrementally at dips. If the stock has huge upside potential it may never go down, so it might make sense to partially enter at the current price.
- IMIO selling puts is a great strategy to get into a stock you like, or at least make money off it. I think buying stock in lots of 100 is usually for suckers. Selling an ATM or ITM put (assuming the math works out) on a stock you were going to buy and hold is ALMOST free money.
- I recommend keeping some cash available regardless. If you have a very large account or expect a downturn, hedging with indexes like QQQ, SPY, or VIX or calls/puts may be wise.
Every trade can't be a winner. You will take some losses, you must get used to it. I don’t like having a realized loss of 1K or more on any trade. However, this will happen, especially with larger accounts.
- As long as you win more often and beat the S&P that year I consider it okay. I’m kind of aggressive, so I consider 20%+ annually good. 30%+ annually is great. 40%+ and I’m dancing. After trading options I am almost baffled by my old belief that 5% annual returns (mostly from dividend ETFs) was “good”. That’s nothing to me now since I’m willing to take risks. Note: While lots of people danced in 2020, realize that’s an insane Bull Run year and is atypical.
- Adhere to your own risk tolerance and never over-extend yourself, especially with margin use. Don’t make huge gambles leaving you uncomfortable. Only gamble with money you are willing to lose.
- My personal strategy is to make safer gains for the year and then enter slightly riskier strategies using those gains. I can be slightly-moderately more aggressive and compound my gains. For me I often sell puts to make money, then when I see a big opportunity I’ll sell a put and buy an OTM or moderately ITM call.
Understand it’s not safe to try and get rich overnight. However, once you hit big “steps” things may start to snowball. You can enter more positions and take more risks if you choose to.
- For me this when I hit 50k, then 100k. I was able to balance low and moderate risk positions to more significantly grow my account. I’ll even do a high risk thing now and again because my gains can absorb it (assuming I have them).
- I can’t wait to get to 250K, then 500K. I know it’ll take quite a long time, but I am confident I’ll eventually be able to have 500K and (hopefully) 1M in my non-401k trading account with gains and additions from my job. I can only imagine how “dangerous” I will be with that kind of capital.
If you missed "the next big thing" like AAPL, TSLA, or the time machine I’m building in my basement. Don't get upset, learn from it. Adapt and become a better trader for next time.
- Figure out why a company was so promising, before they mooned. Determine how you would have traded differently in hindsight. Apply those lessons to the next company you believe has long term growth prospects.
- For me that's putting in 1-2.5k towards shares and/or buying LEAPS on it. Depending on my bullishness I may buy “cheap”, fairly far OTM calls. The far OTM options are sort of lottery tickets. If I'm right the (relatively) low cost will have explosive profits; if I'm wrong, they didn't cost that much so it's a calculated loss I’m willing to accept. For more serious bets I’ll buy ITM LEAPS to run PMCCs on. I also like to buy 1-2K in my 401k for very long-term plays.
The stock market hates uncertainty, it seems to crave the status quo. A shakeup can potential tank a stock, even if it's nothing. With shares you can wait it out, but this can be problematic for options. If you see volatile/uncertain times ahead (politics, disease, manufacturing, earnings, etc.), you might want to reduce your overall portfolio risks or hedge.

Profit Retention / Loss Mitigation

If selling options, it is a viable strategy to close early after a large gain with many DTE left until expiry. See TT videos / strategies on this.
Don't hold options through earnings unless you literally want to gamble. I like playing on earnings run ups, but that can be risky.
If you hold options through earnings, IV crush will happen immediately afterwards, devaluing the option. However, if the option is profitable enough, IV crush won’t matter, which will still make money for a call buyer. A sold put sufficiently far OTM will benefit from IV crush, even if the stock dips after slightly bad or lukewarm earnings.
Don't throw good money after bad. Don't gamble on a recovery if your assumption appears to be wrong or the market is flat out tanking. If you are wrong and still believe in the company, wait twice as long as your original plan (wait for your 2nd entry point vs 1st) before adding to your position.
Consider using stop losses to lock-in profits on rides up or sometimes use them to prevent losses. Note, stops can be easily triggered in volatile options. Now when I'm up a lot on calls (especially around earnings or large momentum run-ups) I always set stop losses. I have been burned too many times. In December 2020 I didn't set a SL on several thousand dollars of FDX calls I was already up on and I "lost" ~$5K of unrealized gains. If you're up big, don't get too greedy.
A possible strategy if a stock is on a tear and you have multiple options open: Close some positions (I prefer to do this incrementally if the stock has momentum), but leave 1+ open in case the stock goes into outer space/the floor. Next, set a stop loss with a little buffer below its current movement / range so it doesn't get hit unless the stock falls hard. Finally, watch the stock closely and if it keeps rising, keep moving the stop loss up in little bits incrementally. This will let you keep more profits on a hot streak, but give some protection and secure more gains. It will also help eliminate FOMO if a stock exceeds your expectations.
Have rules when to roll out, down & out, or up & out. I like TT’s roll at break even or at 1x loss and to always roll for a credit (or for me a very minor cost). Obviously these rules need some monitoring. Know your stocks, the news, and technicals so you don’t jump the gun.
- If you roll early for a credit and you’re right, it’s not the end of the world. You’ll just need to hold longer, which will obviously tie up capital. Sometimes it’s better to tie up some money (especially if you aren’t paying interest) than eating a huge loss.
- Rolling too late can be worse though. I currently have a very underwater FDX put I sold that is over 2x loss, rolling it does almost nothing unless you want to pay a debit or extend it extremely far out.
On huge options gains, I strongly you recommend taking profits by rolling up/down or incrementally sell your contracts at several different prices (this is why having multiple contracts is nice).
- Rolling up involves selling your initial call, then using a fraction of your proceeds to buy a cheaper, further OTM call with the same expiry; puts are inverse this. When rolling up I like to ensure the new option’s cost is 15-40% of my realized gains. I’ll buy a more or less expensive new optoin based on my convication to the stock and predicted movements. You can also roll up and out to get a further expiry and strike.
- This is monumentally important if you are playing with incredibly high rising stocks or during a short squeeze.
- Sad story time: I completely screwed up when I forgot to roll up, twice, during the GME gamma/short squeeze. I didn’t take my own advice; I didn’t have a real exit or transition plan and I got emotional. It all happened so fast and I was at work; the insanity of the run up and subsequent gamma squeeze caught me off guard. I should’ve clocked out and thought through the situation for 15-30 minutes to form an impromptu plan, then executed trade(s). My moderate risk tolerance coupled with my desire to take profits took over. When the stock partially cratered after a run up, I sold to retain gains. In the heat of the moment I thought the squeeze was squoze and it was going to plummet into the ground and I wasn’t being rational.
  - On 1x 4K call I would’ve made an additional 15-25K if I rolled up to a cheaper contract with some of my profits.
  - I know I missed out on significantly more with a 2nd call I had. Depending when I rolled it, it would likely have been an additional 25-50k in profits.
- I talked about learning from your mistakes above. This mistake is branded into my brain due to the massive gains I missed out on by not rolling up. I’m furious with myself as I write this 1 week after the GME gamma squeeze, I’m a planner and I didn’t plan. If anything I own is significantly up ever again, I’m rolling up (or at least setting a stop loss). If necessary, I’ll roll up a trade multiple times to keep extracting profits.
- Learn from my mistake so you don’t miss out on gains too. I strongly recommend rolling up when you are up big on a call / roll down when you are up big on a put. This enables you to take profits, stay in the game, and keep extracting more gains.
If you trade a lot of options, talk to your broker about a discount. I was getting the standard $.50/contract with E-Trade, but I traded over 300 contracts a quarter and was able to get the fee reduced by over $.10 by just asking. I am now doing more spreads and condors, so once my volume gets very high, I’ll ask again.
If you have a broker that isn’t great and you want to switch, leverage your current trading fees to the new broker. Tell them you’ll move over $### thousand if they beat your current options trading fee per contract.

Trade Planning & Position Management Tips

As you gain experience, start monitoring what kind of Delta, OTM, DTE, etc. you are most profitable with. Use it in your future trades. You'll often see the tasty trade 30-45DTE .3 Delta strategy for selling.
Before entering a trade, look at rough technicals like resistances and supports to consider your relevant strikes as well as entry/exit points. Look at upcoming earnings & dividend dates as well as stock/market news.
Consider staggering strikes and expirations for safety and diversity; it’s nice to avoid assignment on 3 puts at once because you used the same strike for all 3.
Incrementally enter positions on large rises/falls. One of my favor strategies is to buy dips after over reactions. By doing this slowly in large price "steps" it helps combat FOMO and helps you avoid getting slaughtered.
- This will also help you avoid "chasing a falling knife". It also ties into having a plan.
- I set alerts at several predetermined prices and I REALLY try not to enter new trades unless I hit my preset points. It makes me less emotional and usually more effective.
Don't buy far expiration options with poor liquidity for shorter term plays. I bought 1x GME 1-year+ LEAPS call before the 2021 short squeeze. That was stupid, I should've bought 2-3x 60-120 day calls to have better liquidity. I also paper-handed it and missed out on my lambo.
If selling options, consider rolling (for a credit) to avoid assignment when it makes sense / meets your plan. Rolling closer to expiration can be a valid strategy to get theta on your side. On the flip side, if the stock moons or plummets it could've been better to roll before it got crazy deep ITM. See rolling “rules” above.
Covered Calls:
- If a stock has a large movement range, I think it can be worthwhile to wait to open a CC after the last one is closed/expires. I have been more successful waiting for another opportunity vs. opening one immediately on the Monday after the second the last one expires.
- Consider selling covered calls at all time highs/peaks. If you sell a CC and the stock dips significantly, and you think it’s temporary, you can buy to close your CC for a quick profit, then reopen it later.
- If you own Meme stocks, selling covered calls runs the risk of missing out on large gains. On these stocks I typically only sell them further OTM than I normally would or not at all. If I do sell CC on a Meme stock I try to ensure I have 25-100 other shares that won’t be called away.

-Advanced Beginner-
Spreads

Spreads (with 2 legs) are neat because they manipulate how delta and theta act. It caps your gains and losses, but you can profit with less stock movement. Try several spreads on a P/L calculator to see for yourself.
Spreads usually require margin trading.
Spreads allow you to define max losses (assuming you close before expiration day) and use less capital.
- Experienced traders will open many spreads at identical/similar strikes to heavily profit off movement. Spreads can make you/lose you a lot of money if you are right.
- For example. I could make a $200 premium off a $500 risk trade, max loss would be $300. This is much more effective capital utilization than a naked or cash secured put, however it does not have the same downside protection or “wheel” potential as a sold put. Higher risk, higher reward.
Vertical Debit spreads: I think of these like mini calls/puts. I personally don’t use them unless calls are outrageously expensive or the break even is absurdly high, but there’s nothing wrong with them. A call debit spread will lower your breakeven and overall cost vs just a call. You can do clever things like making a positive theta call spread if you’re creative. I like doing this since I hate losing money to theta.
Vertical Credit spreads:
- Very good theta strategy to define downside/upside risks.
- A put credit spread is bullish and allows you to bet on upward movement with less capital and defined losses.
- A call credit spread is a bearish strategy that allows you to bet on downward movement. These are very cool since they allow you to sell calls without selling naked calls, which can ruin you financially. I see selling these as better than buying puts since it’s so much easier to be profitable; to be redundant, Θ rocks.
- https://www.schwab.com/resource-centeinsights/content/reducing-risk-with-credit-spread-options-strategy-0
I repeat this on purpose: Don't EVER leave short spreads open on expiration day, close them. If you don't close, they better be VERY far from the strike on a non-volatile stock. In after hours a stock can jump/dip below your strike and be exercised without the other leg to protect you. This can lead to massive, life ruining losses. This is not an exaggeration, google this and be scared. It happened to a fair number of people with TSLA. Video explanation: https://www.youtube.com/watch?v=rtVFj9nRRDo&t=315s
Short Straddle:

Trading Mechanics, Taxes, Market Manipulation

Learn about wash sale rules. They suck and are very easy to activate with options. This will eliminate your ability to write off losses. Over trading can easily cause wash sales. https://www.investopedia.com/terms/w/washsalerule.asp
Short attacks:
- Learn to recognize these sketchy attacks by hedges/firms. They manipulate the market, it’s been documented countless times. A common one is rapid short selling, which pushes the price down.
- Short Ladder attacks:
  - https://www.google.com/amp/s/seekingalpha.com/amp/instablog/11442671-gerald-klein/3096735-anatomy-of-a-short-attack
  - Some people say short ladder attacks don't exist. I've seen some very strange stock nosedives off low volume, so I tend to think they do.
- If you plan well enough and the market doesn’t give up on the stock you may be able to use it as a great opportunity to buy the dip.
Cramer explains how he intentionally manipulated the market when he ran a hedge fund years ago. Multiple links to the video are below since this video gets pulled often, Cramer / The street never wanted this to go public.
- Reuters article: https://www.reuters.com/article/cramer-interview-idUKN2036292620070320
- httpss://youtu.be/r07Gg92YjOI
- https://youtu.be/VMuEis3byY4
- https://youtu.be/JEzsfPmh894
- https://youtu.be/QFfjX8dW-QQ
- Due to this video I don’t fully trust Cramer. His show can give you stock ideas to buy (or inverse), but you never know where his true loyalties lie.
Plan for taxes if you are up big. You may need to over withhold or contribute to taxes quarterly depending on your situation. https://www.irs.gov/taxtopics/tc306

-Intermediate / Advanced Strategies (work in progress)-
You’ll notice many of these strategies inverse one another.
Options Strategy Finder
This website is great for learning about new strategies, you’ll see many links to it below.
https://www.theoptionsguide.com/option-trading-strategies.aspx
Short Strangle / Straddle

Both of these strategies profit from little price movement. I recommend using a P/L calculator to determine BE, profit, etc.
A straddle sells (or buys) two options at the same expiry and strike.
A strangle sells (or buys) two options at same expiry with different strikes.
Both these strategies involved selling a Call and a Put for a credit. Straddle uses ATM legs, strangle uses OTM legs.
Limited max profits and unlimited risk. Due to the unlimited risk, I am not a fan. However, many people like these a lot.
https://www.theoptionsguide.com/short-strangle.aspx
https://www.theoptionsguide.com/short-straddle.aspx

Iron Condor and Iron Butterflies

These strategies profit from neutral or mostly neutral stock movement. They receive a credit to open and benefit from theta decay. If your stock is range bound, these may be a good choice.
These are both 4 "legged" trades, so you will have 4 trading fees to enter or exit the trade. A lower cost or zero cost broker shines here. However, “bad” free brokers will give you poor fills, which may not be worth the discount.
Condors and butterflies have "wings" which are your purchased puts and calls. The wider the wing the higher the max profit/risk. The condor body can be riskier and skinny with a narrow high profit range or wider for a much greater chance of success with lower payout.
An iron condor is built by combining a put credit spread and a call credit spread with the same expiry.
An iron condor can be thought of as a modified short strangle with limited risk, and therefore a bit less profit. I prefer defined limited risk.
The butterfly is similar except instead of a plateau it has a sharp peak. My personal mental note is that a condor looks more like a strangle with wings, while a butterfly looks like a straddle with wings.
Pay attention to earnings dates when you open these, I have forgotten to check before and it led to bad trades.
https://www.theoptionsguide.com/iron-condor.aspx
https://www.theoptionsguide.com/iron-butterfly.aspx

Long Condor (Debit Call Condor)

The debit version of an Iron Condor. You expect the price to stay inside your defined range. This strategy profits from neutral or mostly neutral stock movement. I’ve never tried this, Iron Condors make more sense to me.
Limited risk / limited reward.
https://www.theoptionsguide.com/condor.aspx

Short Condor (Credit Call Condor)

Inverse of an Iron Condor. You expect the price to go OUTSIDE your defined range. These are useful when you expect significant price movement. Credit to open.
Limited risk / limited reward.
Can be harder to set up. I want to try these, haven’t yet.
https://www.theoptionsguide.com/short-condor.aspx

Reverse Iron Condor

Inverse of an Iron Condor. You expect the price to go OUTSIDE your defined range. These are useful when you expect significant price movement. Debit to open.
Limited risk / limited reward.
https://www.theoptionsguide.com/reverse-iron-condor.aspx

LEAPs

LEAP Options are options that are long term with many DTE, often over a year until expiration. LEAP calls are great for long term growth plays (downtrends with LEAP puts) or simply when you really like a company and can't afford 100 shares. LEAPs (or any "longer term" option) enables you to sell a PMCC or PMCP (below)

PMCC / PMCP

PMCC or PMCP are poor man's covered call (or poor man's covered puts). They are diagonal options often used with purchased LEAPs. You sell a shorter DTE call/put with a further OTM strike than your purchased call/put. For PMCC/PMCPs it is often recommended to recoup your extrinsic value as soon as possible, some recommend with your first call CC or put sale, to ensure you are positive if the option is assigned early. These have a lot of moving parts and strategies. If you buy a barely ITM call/put and sell a nearby strike call/put you run the risk of the purchased option getting "blown by" on large stock movement and ending up with a very negative losing trade. Keeping your purchased LEAP deeper ITM should protect you. Check your initial PMCC using an options calculation to make sure you don't screw up.
I'm currently tinkering with these myself. So far I like .7-.9 delta call LEAPS with 30-45 DTE calls on my CC. The goal is to hold the LEAP long term, potentially until expiration, and constantly sell calls/puts on it that expire worthless. Typically the call/put is rolled up and out or down and out if it's going to be assigned, unless you don't want your LEAP anymore.
Some people look at these many sold CC or puts as profits, I look at them as lowering my cost basis until it's zero (or even negative). I have a page in my notebook I write each CC on my NIO LEAP (I Meme stock sometimes). I find it satisfying to slowly see the cost of the original option disappear. When I originally wrote this I had ~2 years left on it and it's 9-10% paid for; that doesn't even count the actual gains the LEAP has.
TT states this is considered an IV play, which I partially agree with. You want to buy these during low IV times since an IV drop will hurt your LEAP value. I look at them more as a way to sell calls/puts on a high IV company with a lot of price movement and potential upside/downside.

Advanced Orders

Guide to several order types: https://us.etrade.com/knowledge/events/webinars/order-types-from-basic-to-advanced-07162019
One Triggers Other (OTO):
- Good brokers will allow you to set these up, some will require a desktop to do it. This lets you link one action to another. In programming think of it like an if-then. You’ll tie a buy/sell to another buy/sell
- Setting trailing stops on options is very chaotic since their price movement can be drastic due to volatility. I prefer to set my trailing stop to a stock.
- What I like to do is set a trailing stop on a stock (or just link it to a stock price drop) and have it sell 1 share I own. Then it immediately executes a market order to sell my call. I’ve had good luck doing this with incredibly volatile plays were stop losses aren’t effective. I’ll often have an order saved and ready saved for when a strong run up starts. When my price alerts start blowing up my phone, I’ll immediately hit execute to turn it on.

Disclaimer:
I’m not a financial adviser, I'm actually an engineer. I’m not telling you to invest in a specific stock/option or even use a specific strategy. I’ve outlined and more extensively elaborated on what I personally like. You should test several strategies and find what works best for you.
I'm just a guy who trades (mainly options) part-time for financial gain and fun. I don't claim to be some investing savant.

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Why GameStop and Ryan Cohen will win. [DD] No Diamond Hands Required.

(GME DD) One DD to rule them. One DD to find them. One DD to to bring them all and in the darkness bind them.

Ok retards listen up. Been seeing lots of cucks writing small DD pieces of bullish or bearish shit. You cucks need to read this cos this is the whole fucking thing.

1. GME is a fucking steal regardless of squeeze. Buy now or be left on a dying planet while we head to alpha fucking centauri.

2. Now some analysis on the short squeeze and some technical data on puts and calls and ortex data.

A Comprehensive Compilation of All Due Diligence

Please help spread this around - knowledge is power. If you have a link to more DD leave a comment!

Doing your part

How Can You Help Me and This Thread

The List of DD Begins Here:

A Comprehensive Compilation of All Due Diligence on $GME

Please help spread this around - knowledge is power. If you have a link to more DD leave a comment!

Doing your part

How Can You Help Me and This Thread

The List of DD Begins Here:

GME - possible scenarios, FOMO and exit plans.

"WE ARE FUCKED!" scenarios:

Neutral scenarios:

Good scenario:

Mother of all Short Squeezes

Dear FOMO guys

My position:

🚀💎🙌 GME (Almost-)ULTIMATE DD 🙌💎🚀

EDIT 3 : CONGRATS TO ALL GME HOLDERS. TRUELY HONORED TO BE PART OF THE GME FAM. 🚀

Introduction

Big picture

1.1 Macroeconomic View

1.2 Sector(s) View

GameStop Corp.

2.2 Timeline

2.2 Business Model and Management

2.3 The Short-Squeeze Thesis

2.4 Is GME Manipulated?

2.5 What 2020 Has Taught Us?

Risks

3.1 Upside Risks

3.2 Downside Risks

3.3 Overview

3.4 Commentary

Conclusion

4.1 Prices Targets

4.2 Valuations

4.4 Letter to the GME Gang

My Options Overview / Guide (V2)

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